Bango Nigeria simplifies your shopping experience

Michael Olumide

In a fast-paced world where time is precious, Bango Nigeria is changing how Nigerians shop. By removing the usual hassles associated with shopping, the brand provides a smooth and efficient experience that allows customers to focus on what truly matters.

Founded by Ademuyiwa Adebola Taofeek and Caleb Adenegan, the platform tackles the frustrating issue of arbitrary pricing in Nigerian markets.

Ademuyiwa explained that Bango Nigeria was inspired by his personal experience of being overcharged for tomatoes in Lagos, only to later discover that he could get them at a much cheaper price from Jos.

Bango Nigeria empowers buyers with real-time price information, promoting fair pricing and supporting sellers who treat customers honestly.

The name “Bango” is derived from the words “Bargain” and “Go”, reflecting the platform’s mission to ensure a smooth shopping experience. It is community-driven, with users sharing prices and reporting inconsistencies.

Bango’s user-friendly interface makes it easy to sign up, find prices, and submit price information. Expatiating further, Ademuyiwa said Bango is focused on helping buyers save money and time when they go to the market by providing real-time information on what other buyers are paying in markets around them.

“It is a system we’ve built to reward fair pricing and sellers who do well by buyers,” he said.

According to him, the realisation that many sellers across the country offer fair prices and treat buyers well—but are largely unknown—was what inspired the creation of Bango.

On benchmarking and projections for the platform, Ademuyiwa noted that Bango is currently setting its own standards, with the aim of building an e-commerce platform that truly works for Nigerians and, ultimately, Pan-Africa.

“The benchmark is us, as this is a never-before-done solution. It is community-powered,” he stated.

While acknowledging that Bango appears to be data-driven, he clarified that buyers are the ones who upload prices.

“If a buyer goes to a seller based on information uploaded by another buyer and the seller tries to be inconsistent with pricing, buyers will be able to comment and report the inconsistency so other community members are aware. Remember, this is community-driven.”
He added that the platform’s goal is to help everyone save money and time across every stage of purchasing and delivery.

“It is currently bootstrapped because we want to first show people how sharing market information can help them shop better and more informed. This, in turn, empowers them to save money and time.”
Speaking on usability, he said the platform is easy to navigate.

“All you have to do is sign up and either find prices or submit prices. We intend to keep improving it as we progress. The site is very seamless—once you log in, it pops up immediately.”
(https://www.bango.ng)

He further explained that literacy is not a barrier to using the platform.
“It doesn’t matter whether you are literate or illiterate. As a seller, all you need to do is treat your buyers well. When you do, your buyers share their experience on Bango.

However, before any price is submitted, a seller must consent to their information being shared.”