Brand News
Three Crowns Milk empowers mothers at 2026 August meeting in Owerri
Mercy Iheoma Ihedigbo Three Crowns Milk, a leading dairy brand from FrieslandCampina WAMCO Nigeria PLC, has reaffirmed its commitment to the well-being, empowerment and healthy living of Nigerian mothers with a special activation at the 2026 August Meeting in Owerri, Imo State. The event, held on Saturday,…
Read More »Ademilua urges marketers to convert customer insights into revenue
Mercy Iheoma Ihedigbo A lecturer of Marketing at Covenant University, Dr. Aderemi Victor Ademilua, has urged marketers and businesses to move beyond the mere collection of customer data and focus on converting insights derived from such information into measurable revenue. Ademilua, who is also the founder of 1603 Media Consulting Limited and…
Read More »X3M Ideas CEO urges MIPAN to develop African audience intelligence, redefine value in the AI era
Mercy Iheoma Ihedigbo Media agencies in Nigeria and across Africa must urgently move beyond traditional media buying and placement if they are to remain relevant and profitable in an industry increasingly transformed by automation and artificial intelligence, Group Chief Executive Officer and Chief Creative Officer of X3M Ideas, Steve Babaeko,…
Read More »BJAN brings advertising giants together to navigate AI revolution
Stanley Ihedigbo Advertising and marketing professionals, brand managers, industry leaders and media executives are set to converge in Lagos in November 2026 to examine the future of advertising in Nigeria as artificial intelligence (AI) continues to transform the creative industry and reshape how brands engage consumers. The conference is organised…
Read More »Rite Foods records 23% carbon intensity improvement, commits to cleaner energy
L-R: Mr Godfrey Ojo, Head, Internal Audit; Mrs Oluyemi Lawal-Daki, Head, Legal Services & Company Secretary; Mr Ekuma Eze, Head, Corporate Affairs and Sustainability; Dr. Eustace Onuegbu, President, Independent Network for Corporate Social Responsibility; and Dr Zainab Obaro, Strategic Senior Human Resource Business Partner, all of Rite Foods Limited, during…
Read More »Fearless encounter between Portable, Charles Okocha preparatory to ‘Chaos in the Ring’ Celebrity Fight
The number one energy drink, Fearless Energy Drink of Rite Foods Limited, is injecting the right energy into the highly anticipated celebrity fight dubbed “Chaos in the Ring” between the popular singer, Portable, and the top actor and comedian, Charles Okocha, on Friday, 31st July, 2026. At today’s…
Read More »FPL Media reaffirms commitment to OOH growth with Platinum sponsorship of OAAN AGM
Jeremiah Adeshina FPL Media, one of Nigeria’s foremost Out-of-Home (OOH) advertising companies, has reinforced its commitment to advancing professionalism, innovation and ethical standards in the outdoor advertising industry through its Platinum Sponsorship of the 41st Annual General Meeting (AGM) of the Outdoor Advertising Association of Nigeria (OAAN).…
Read More »FrieslandCampina WAMCO Marketing Director earns second consecutive global jury appointment
Michael Olumide Alabi Maureen Ifada, one of Nigeria’s foremost marketing professionals and Marketing Director of FrieslandCampina WAMCO Nigeria Plc, has been reappointed as a judge for the 2026 International Content Marketing Awards (ICMA), further cementing her reputation as one of Africa’s leading voices in global marketing and…
Read More »Brands must earn trust, not just buy attention, NIMN tells marketers
R-L: Registrar/ Secretary to Council, National Institute of Marketing of Nigeria (NIMN), Thelma Okoh; Adajine Josaiah Omeiza (winner); Bolaji Junaid, Newman Nwachinemere Isaac (2nd position), President and Chairman of Council, NIMN, Dr. Bolajoko Bayo-Ajayi; Nzuruike Uchechi Jennifer (3rd position), representative of Tolaram Group, and Oluwafemi Adeniba, Chairman of the students…
Read More »Advertising’s future lies in human imagination, not Artificial Intelligence – Experts
Michael Olumide Alabi Leading marketing communication professionals have declared that the future of advertising will not be determined by technology alone but by the ability of creative professionals to combine Artificial Intelligence (AI) with human imagination, cultural understanding and emotional intelligence. The experts made the submission during the 53rd…
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