Brand News

    Mercy Iheoma Ihedigbo     Award-winning Nigerian comedian, actor and writer, Bovi Ugboma, is set to bring his highly successful 2026 world tour, Bovi: Guilty as Charged, to a spectacular close with two major homecoming performances in Benin City and Lagos this October. The Nigerian leg of the…

    Mercy Iheoma Ihedigbo Peak Milk has launched a new campaign, “Peak Breakfast, Peak Love,” celebrating breakfast as one of the simplest and most meaningful ways Nigerians express love to others and themselves. The campaign highlights the everyday moments that take place before the demands of the day begin—from…

    Michael Olumide Alabi,     Security operations in Onigbongbo Local Council Development Area (LCDA) have received a major communication boost following the donation of 50 Motorola walkie-talkies by X3M Ideas to the council’s Security Marshals. The communication equipment was formally presented to the Chairman of Onigbongbo LCDA, Honourable…

      Mercy Iheoma Ihedigbo Stakeholders in Nigeria’s public sector have called for the strengthening of public institutions, governance systems and accountability mechanisms capable of sustaining effective government performance beyond the tenure of individual political and administrative leaders. The stakeholders made the call at the maiden physical forum of…

  Mercy Iheoma Ihedigbo   As families across Nigeria prepare for the commencement of a new academic session, leading dairy brand, Peak Milk, from FrieslandCampina WAMCO Nigeria Plc, has unveiled its 2026 “Peak Love Back-to-School” campaign, designed to support parents and celebrate the love, care and preparation that go into…

    Leading marketing and communications firm, Verdant Zeal Group Limited, has called on brands operating in Nigeria to move beyond conventional measures of marketing success and embrace authentic storytelling, cultural relevance and genuine consumer engagement as critical drivers of sustainable business growth. The call was made at the 14th…

      Mercy Iheoma Ihedigbo     Three Crowns Milk, a leading dairy brand from FrieslandCampina WAMCO Nigeria PLC, has reaffirmed its commitment to the well-being, empowerment and healthy living of Nigerian mothers with a special activation at the 2026 August Meeting in Owerri, Imo State. The event, held on Saturday,…

    Mercy Iheoma Ihedigbo     A lecturer of Marketing at Covenant University, Dr. Aderemi Victor Ademilua, has urged marketers and businesses to move beyond the mere collection of customer data and focus on converting insights derived from such information into measurable revenue. Ademilua, who is also the founder of 1603 Media Consulting Limited and…

Mercy Iheoma Ihedigbo Media agencies in Nigeria and across Africa must urgently move beyond traditional media buying and placement if they are to remain relevant and profitable in an industry increasingly transformed by automation and artificial intelligence, Group Chief Executive Officer and Chief Creative Officer of X3M Ideas, Steve Babaeko,…

Stanley Ihedigbo Advertising and marketing professionals, brand managers, industry leaders and media executives are set to converge in Lagos in November 2026 to examine the future of advertising in Nigeria as artificial intelligence (AI) continues to transform the creative industry and reshape how brands engage consumers. The conference is organised…