Southwest CaGram launches strategic regional mobilisation, moves to brand buses ahead of Ijebu Ode Summit

Stanley Ihedigbo

Southwest Zonal Planning Committee of CaGram has initiated an expansive regional branding and publicity campaign as preparations intensify for the Southwest CaGram Summit scheduled for May 5, 2026, in Ijebu Ode, Ogun State.

In an internal memorandum addressed to state chairmen across Lagos, Ogun, Oyo, Osun, Ondo, and Ekiti states, the committee announced the commencement of what it described as a “high-visibility phase” of its mobilisation strategy aimed at strengthening regional unity and consolidating support for the 2027 re-election bid of President Bola Ahmed Tinubu (PBAT).

The memo directed all six Southwest states to immediately begin engagement with major transportation business owners and logistics stakeholders within their respective jurisdictions to drive a coordinated branding initiative tagged “The CaGram Fleet.”

According to the committee, the strategy involves branding long-distance buses with the Summit theme: “One Region, One Voice: Consolidating Southwest Support for PBAT.” The initiative is designed to transform commercial buses operating across key highways in the region into mobile billboards that will amplify the organisation’s visibility.

The leadership noted that the campaign would serve multiple objectives, including creating massive public awareness of CaGram across the Southwest, demonstrating organisational strength to state governors, party leaders, and political office holders, and deepening grassroots recognition of the movement among citizens.

Describing the effort as a collective regional assignment, the committee called for “undiluted support and cooperation” from all state coordinators and stakeholders in identifying and negotiating partnerships with strategic transport operators aligned with the vision of the organisation.

For technical specifications, logistics coordination, and branding guidelines, state chapters were advised to liaise with the Southwest National Chairman of CaGram, Hon. Kolawole Jamiu Okedara.

The committee expressed optimism that by the time of the summit in Ijebu Ode, the Southwest would visibly reflect the campaign’s colours and messaging, underscoring what it described as a unified regional front ahead of 2027.