Ideas Origin Media names Oyefi Business Lead, confirms Oladipo as Head of Digital

Mercy Iheoma Ihedigbo

Ideas Origin Media has strengthened its leadership structure with the appointment of Oyekunle Oyefi as Business Lead and the confirmation of Tosin Oladipo as Head of Digital, in a move aimed at deepening the agency’s strategic growth, innovation, and integrated marketing capabilities.

The agency said the appointments reflect its commitment to building a strong leadership team capable of delivering world-class marketing solutions across traditional, experiential, and digital platforms.

Oyekunle Oyefi joins the agency with more than a decade of experience spanning the Oil and Gas, Banking, Fast-Moving Consumer Goods, and beverage sectors, where he has built a reputation for delivering culturally relevant campaigns that drive visibility, engagement, and commercial impact across local and international markets.

Before joining Ideas Origin Media, Oyefi held strategic roles at BJ Bison, X3M Ideas, Enyo Retail & Supply, and Exposé Marketing, where he managed diverse brands and audiences while handling complex business and marketing challenges.

Over the years, he has developed extensive expertise in brand strategy, integrated campaign development, experiential marketing, consumer engagement, and commercial execution, helping brands create authentic connections with consumers through insight-driven campaigns.

Known for translating business objectives into effective marketing solutions, Oyefi is expected to oversee strategic client relationships, business growth initiatives, and integrated campaign delivery at Ideas Origin Media.

As Business Lead, he will work closely with teams across the agency to ensure seamless project execution while driving long-term value creation for clients and partners.

In the same vein, the agency officially confirmed Tosin Oladipo as Head of Digital following years of contributing to the company’s digital marketing success and delivering measurable growth for brands and businesses.

With over 15 years of experience in marketing and communications, Oladipo brings vast knowledge in digital strategy, performance marketing, project management, and team leadership.

Throughout his career, he has worked with organisations and small businesses to develop data-driven campaigns focused on improving brand visibility, strengthening customer engagement, and accelerating business growth.

His expertise covers social media marketing, email marketing, search engine optimisation, web development, and digital campaign optimisation, with a strong emphasis on helping businesses maximise return on investment and scale sustainably in an increasingly digital marketplace.

Recognised for his strategic thinking and hands-on leadership style, Oladipo has consistently helped businesses improve market positioning, drive customer acquisition, and build stronger digital footprints across multiple industries.

In his role as Head of Digital, he will lead the agency’s digital operations and innovation efforts, ensuring that Ideas Origin Media continues to provide forward-thinking and performance-driven solutions tailored to the evolving needs of modern brands.

The appointments of Oyefi and Oladipo underscore Ideas Origin Media’s ambition to remain competitive in the rapidly evolving marketing communications industry while investing in experienced professionals capable of driving innovation, growth, and client success.