Still refreshing Nigeria: Coca-Cola commemorates 75 Years with consumer rewards

Chinedum Ukaegbu

Coca-Cola has celebrated 75 years of operations in Nigeria with the introduction of special anniversary packs, nationwide consumer experiences, and cultural initiatives aimed at rewarding loyal consumers and reinforcing its long-standing connection with the country.

Since entering the Nigerian market in 1951, Coca-Cola has grown to become one of the nation’s most recognizable and cherished household brands. For generations, the beverage has remained a familiar feature at weddings, birthday celebrations, sporting events, family gatherings, and countless everyday moments shared by Nigerians across the country.

To commemorate the milestone, the Coca-Cola System in Nigeria, comprising Coca-Cola Nigeria Limited and Nigerian Bottling Company Limited, has unveiled a limited-edition 60cl PET anniversary bottle. The new pack offers consumers an additional 10cl compared to the standard 50cl bottle, representing a 20 per cent increase in value while maintaining the same iconic taste.

The anniversary packs are available exclusively in Coca-Cola Less Sugar, Coca-Cola Zero Sugar, Fanta, and Sprite, giving consumers more refreshment and greater value at a time when affordability remains a key consideration in purchasing decisions.

For many Nigerians, the initiative means more opportunities to share moments of enjoyment with family and friends, while also receiving greater satisfaction from every purchase.

As part of the celebration, the 60cl Coca-Cola Less Sugar bottle incorporates Nigeria’s national colours into its design while retaining the classic Coca-Cola identity that has connected consumers across generations and communities.

Speaking on the anniversary celebration, Senior Director of Marketing at Coca-Cola Nigeria Limited, Yusuf Murtala, said the brand remains committed to evolving with the needs of Nigerian consumers while staying true to its core mission of refreshment.

“After 75 years, Coca-Cola remains grounded in Still Refreshing Nigeria through innovative product offerings, consumer experiences, and campaigns that adapt to the evolving preferences of Nigerians and communities,” Murtala said.

He added that the launch of the 60cl PET bottle serves as a reminder of why Coca-Cola has remained a preferred companion during celebrations and everyday moments alike.

“The launch of the 60cl PET bottle offers a powerful reminder of why the brand has remained a preferred companion during moments of celebration and a recipe for wonder,” he stated.

Also speaking, Director of Marketing, Flavours, Soji Omoigui, described the anniversary as both a celebration of the past and a commitment to the future.

“Coca-Cola’s 75th anniversary aims to offer consumers more of the Coca-Cola experiences they enjoy with greater refreshment and enhanced value as a celebration of the past and toast to the future,” Omoigui said.

“As a toast to the Nigerian spirit and a journey built together, we invite Nigerians everywhere to raise a bottle and celebrate. E Don Tey, but We Still Dey.”

Beyond the commemorative packaging, the anniversary campaign will feature a series of immersive consumer activations, community-focused initiatives, and cultural experiences designed to celebrate Nigeria’s rich heritage.

The activities will bring together music, culture, and community engagement in ways that reflect Coca-Cola’s continued dedication to refreshing lives and creating meaningful connections.

The company noted that its 75-year journey in Nigeria mirrors the resilience, adaptability, and optimism of the Nigerian people, highlighting a shared history of navigating change while remaining committed to core values.

As Coca-Cola enters its next chapter in Nigeria, the company says its commitment to delivering quality refreshment, memorable experiences, and value-driven offerings remains stronger than ever.

Consumers can purchase the new 60cl anniversary packs at major retail outlets nationwide as the brand continues its year-long celebration of a legacy built alongside generations of Nigerians.