Rite Foods celebrates Ramadan with Muslim community, offers refreshing brands

Stanley Ihedigbo

Rite Foods Limited, a prominent food and beverage company, has reaffirmed its support for the Muslim community during Ramadan, offering a range of refreshing products to enhance their observance of the holy month.

As Muslims embark on the Ramadan fast, Rite Foods urges them to adhere to the principles of Islam, emphasizing peaceful coexistence and commitment to its teachings.

With an ultra-modern world-class factory and state-of-the-art infrastructure, the proudly Nigerian company has in its product portfolio, 13 variants of Bigi carbonated soft drink (CSD) and premium Table Water, Rite sausages, Fearless energy drink, comprising the Classic and Red Berry flavours, and the Sosa fruit drink, to continually reinvigorate Muslims in the fasting period.

The Managing Director of Rite Foods Limited, Seleem Adegunwa, wishes the Islamic believers a happy celebration, filled with love, prayers and peaceful coexistence.

He encourages believers to indulge in the company’s brands, which cater to diverse demographics and preferences.

Similarly, Head of Corporate Affairs and Sustainability at Rite Foods Limited, Ekuma Eze, reaffirms the company’s commitment to engaging with consumers through value-driven initiatives and celebrating meaningful occasions with them.

He said the company’s array of brands is ideal for nourishment and rejuvenation after a day’s fasting.

The Company’s commitment to consumer engagement has earned it numerous feats such as the “Most Innovative Carbonated Soft Drink Brand of the Year” for the Bigi brand, the “Most Outstanding Energy Drink in Consumer Engagement” for its number-one energy drink, the Fearless brand; and the “Best Value for Money – Carbonated Drink Brand 2023” for the Bigi Cola.

Others include the “Best Value for Money—Energy Drinks Brand 2023” for Fearless Energy Drink, the “Best Value for Money—Sausage Brand 2023” for Bigi Beef Sausage Roll, and the “Outstanding New Product of the Year—Juice” for the premium Sosa fruit drink in 2023.