PR gurus shine as LaPRIGA celebrates a decade of excellence in Lagos

Stanley Ihedigbo

Nigeria’s public relations industry took centre stage in Lagos on Friday as the 10th Lagos Public Relations Industry Gala and Awards (LaPRIGA 2025) celebrated a decade of honouring excellence, creativity and impact in strategic communication.

According to the Public Relations Officer
Nigeria Institute of Public Relations (NIPR), Lagos State Chapter, Oguchukwu Okeke, Lagos public relations ecosystem witnessed a historic and glamorous moment on Friday, December 12, 2025, as they hosted the 10th edition of the Lagos Public Relations Industry Gala and Awards (LaPRIGA 2025) at the prestigious MUSON Centre, Onikan, Lagos.

The milestone event, themed “Nox Excellentia – Night of Excellence,” marked a decade of recognising outstanding achievements, innovation, ethical practice, and professional excellence within Nigeria’s vibrant public relations industry.

It attracted an impressive gathering of communication professionals, corporate executives, public sector leaders, academics, media practitioners, regulators, and key stakeholders from across the country.

Over the years, LaPRIGA has evolved into Nigeria’s most respected public relations awards platform, often described as the “Oscar of the PR industry.” The 10th edition further reinforced its status as a premier industry benchmark, not only in Nigeria but also within Sub-Saharan Africa.

In his welcome address, the Chairman of the Lagos State Chapter of NIPR, Dr. Samuel Ayetutu, described LaPRIGA as a powerful symbol of shared vision, collective commitment, and professional growth.

“Ten years on, LaPRIGA stands tall as a testament to what collective passion and professional excellence can achieve. Tonight is not just a celebration; it is a reaffirmation of excellence as the enduring value of our profession,” Dr. Ayetutu said.

He noted that the Chapter had deliberately raised the bar to deliver a world-class experience befitting the milestone edition, commending members of the Planning and Selection Committees for upholding credibility, transparency, and professionalism throughout the awards process.

Providing insights into the selection process, the Chairman of the Selection Committee, Mr. Chido Nwakama, disclosed that the 2025 edition recorded over 100 entries across 19 competitive award categories, reflecting growing confidence in the awards and a noticeable improvement in the quality of professional practice across the industry.

While applauding the depth and creativity of submissions, Mr. Nwakama encouraged practitioners to embrace peer review and professional validation as essential pillars of growth.

“Submitting your work for scrutiny is a professional stride, not a vulnerability. Excellence thrives when it is confidently showcased,” he stated.

The highlight of the evening was the presentation of awards to individuals, agencies, and organisations whose work demonstrated strategic insight, creativity, ethical standards, innovation, and measurable impact.

Notable winners included Teksight Edge, which emerged strongly across multiple categories, Integrated Indigo, which clinched several campaign and agency awards, and Chain Reactions, recognised for its excellence in public sector and entertainment communications.

Mosron Communications was crowned Public Relations Agency of the Year, while respected professionals such as Stanley Olisa, Tolulope Olorundero, and Dr. Nkem Osere were honoured for their outstanding contributions to the profession.

One of the most emotional moments of the night was the presentation of Lifetime Achievement Awards to Dr. Joseph Okonma, fnipr; Mr. Jide Ologun, Esq., mnipr; and Mr. Kayode Yeku, fnipr, in recognition of their enduring legacy and invaluable contributions to the growth of public relations practice in Nigeria.

The Lagos Chapter also recognised members who had rendered exceptional service to the Institute, presenting Service to the Lagos Chapter of NIPR Awards to Thelma Okoh, and Muyiwa Akande.

Beyond individual and agency honours, special recognition awards were presented to organisations and public figures whose work aligned with the ideals of ethical communication, governance, brand reputation, and industry support.

These included Seplat Energy, TGI Group, Channels Television, Traffic Radio FM, TotalEnergies, and Brand Communicator Magazine, among others.

The evening concluded with vibrant networking sessions, entertainment, and renewed conversations around the future of public relations in Nigeria—particularly the need for innovation, ethical leadership, sustainability communication, and the integration of technology and artificial intelligence in modern practice.

As LaPRIGA celebrates its first decade, the Lagos State Chapter of NIPR reaffirmed its commitment to thought leadership, professional development, and platforms that elevate both the practice and perception of public relations in Nigeria.

With LaPRIGA 2025 successfully concluded, stakeholders left the MUSON Centre inspired and united by a shared resolve to uphold excellence as the defining value of the profession—now and in the years ahead.