Pernod Ricard Nigeria unwraps magic of Yuletide season with consumers

Stanley Ihedigbo

Pernod Ricard Nigeria, a leading player in the spirits and wine industry, has extended warm greetings to its valued consumers, partners, and stakeholders across Nigeria as the festive season unfolds.

This joyous message follows the exciting launch of Maison Martell, an innovative experiential tower, Jameson Yard, the first-ever creative hub for Jameson Irish whiskey.

Both venues, located in prime areas of Lagos, are designed to foster collaboration and offer premium experiences that inspire creativity.

Highlighting our commitment to sustainability and conviviality, we unveiled the Lagos Upcycled Bottle Christmas Tree, crafted from 2,500 recycled Jameson bottles.

The eco-friendly masterpiece, launched on December 21st, 2024, marks the beginning of a 12-day festive celebration at Ikeja City Mall, running until January 1st, 2025.

The initiative, powered by Jameson whiskey, underscores our dedication to creating memorable experiences while promoting responsible consumption through campaigns like “Drink More Water” and “Safe Roads – Don’t Drink and Drive Campaign.”

Reflecting on the essence of the season, Managing Director of Pernod Ricard Nigeria, Michael Ehindero, emphasized the importance of love, peace, and tolerance—values that contribute to a better society.

“We deeply appreciate our customers and partners for their unwavering support throughout the year. We wish everyone a warm, joyful, and happy Christmas and New Year, celebrated with our range of premium brands,” he said.

Pernod Ricard Nigeria remains committed to sustainability through our four pillars: Nurturing Terroir, Valuing People, Circular Making, and Responsible Hosting.

These pillars guide our ambitious goals and drive innovation, brand differentiation, and community engagement.

As they celebrate this festive season, the company encourages everyone to drink responsibly.

“Our “Drink More Water” campaign continues to address binge drinking among young adults with impactful messaging”, it stated.