NIVEA’s ‘Double the care, double the glow’ campaign produces new set of millionaires

Stanley Ihedigbo

NIVEA has reaffirmed that its landmark ₦3bn National Consumer Promotion is fully underway and gaining strong nationwide momentum, following another successful weekly raffle draw that produced new millionaires and thousands of instant winners across Nigeria.

At the latest draw held on Thursday, February 5, ten new millionaires emerged, including James Aondongu from Abuja and Agbanu Vanessa from Onitsha, who each received ₦1,000,000.

Their victories add to a rapidly expanding list of Nigerians whose lives have been positively transformed through the promotion.

Speaking after his win, James described the experience as emotional and timely, noting that the financial relief came at a critical moment following the loss of a loved one and the need to support funeral arrangements.

Similarly, Agbanu Vanessa described her win as life-changing, saying it arrived at a moment when she was struggling to meet important financial obligations, particularly education-related expenses.

With five successful draws already completed, the promotion has generated massive participation nationwide. So far, well over 300,000 Nigerians have won various prizes, including 50 consumers who have received ₦1 million each, 250 winners of ₦50,000 Jumia shopping vouchers, and approximately 350,000 consumers who have enjoyed ₦1,000 instant airtime rewards.

Despite the growing number of winners, NIVEA emphasized that the promotion remains ongoing, with many more prizes still available in the coming weeks.

Participation in the promotion remains simple and accessible. Consumers are required to purchase any NIVEA 400ml Body Lotion variant — including Cocoa, Rich Nourishing, Even Glow, Advanced Care, Perfect & Radiant, or Deep — locate the unique code on the pack, scratch and dial 7022code#, and follow the prompts.

Participants instantly receive ₦1,000 airtime and are automatically entered into the weekly draws.

The campaign, themed “Double the Care, Double the Glow,” combines instant gratification with long-term excitement, as consumers also stand a chance to win major prizes at the grand finale of the 12-week promotion.

These include ₦5 million, ₦3 million, ₦2 million cash prizes, three brand new SUVs, and ten all-expense-paid trips to Spain to watch Real Madrid live at the Santiago Bernabéu Stadium — a benefit tied to NIVEA’s global partnership with the football giant.

Commenting on the growing success of the promotion, Fiyin Toyo, Marketing Director for Central, East & West Africa (CEWA) at Beiersdorf, said the initiative continues to demonstrate NIVEA’s commitment to rewarding loyal consumers in real time.

She noted that every draw reinforces the brand’s dedication to fairness, transparency, and genuine consumer appreciation, adding that Nigerians still have strong chances of winning as the promotion progresses.

Toyo further stressed that every eligible purchase guarantees instant rewards and provides multiple opportunities for consumers to win throughout the promotion period.

The ₦3bn Consumer Promotion has received full regulatory approval from the National Lottery Regulatory Commission (NLRC), Lagos State Lotteries and Gaming Authority (LSLGA), and the Federal Competition and Consumer Protection Commission (FCCPC), assuring participants of a credible, transparent, and well-regulated process.

As weekly draws continue across the country, NIVEA has encouraged Nigerians to keep participating, stressing that the promotion remains active, the rewards are genuine, and new winners are emerging every week.

Through this initiative, NIVEA continues to strengthen its leadership in the skincare industry while delivering on its brand promise of Double Care, Double Glow, and Double Value for consumers across Nigeria.