New chapter for Heart of Gold, as foundation unveils revamped brand

L-R: Minister, Catholic Church of Presentation, GRA Ikeja, Rev. Father Ralph Onah; Deputy Commissioner of Police, DCP Patrick Ejedawa; Founder Heart Of Gold Support & Care Initiative, Chief Mrs Joy Ejedawe; Managing Director , Intercontinental Distilleries Ltd, Mr. Patrick Anegbe, and father of the founder of Heart of Gold Support and Care initiative, Sir Sunny Ehiagwina, at the unveiling of new brand identity recently at Ikeja Lagos.

Chinedum Ihedigbo

Renowned foundation, Heart of Gold Support & Care Initiative, dedicated to empowering lives globally, has marked a significant milestone with the unveiling of its new brand identity.

The launch, held in Lagos, showcased the foundation’s revamped logo and visual brand, symbolizing its continued commitment to rekindling hope and transforming lives.

The event was attended by members of the press, corporate dignitaries, and supporters of the organization.

In her address, the Erelu Yeyemeso of Ikoyi Ekiti and Founder of the Heart Of Gold Support & Care Initiative, Chief Ehiagwina Joy Patrick, described the unveiling as both historic and strategic.

“Today marks a significant milestone,” she said. “We are formally presenting to the world a new identity that reflects the work we’ve been passionately committed to for over twelve years—restoring hope, helping individuals rediscover purpose, and transforming them into agents of change. Our mission has never been about handouts, but about investing in people through tailored empowerment programs that inspire dignity, productivity, and self-actualization.”

Managing Director of Intercontinental Distilleries Ltd and Chairman of the occasion, Mr. Patrick Anegbe, praised the founder’s selfless service and described the initiative as a timely and impactful endeavor.

“Teaching people how to fish, especially at a time like this, is invaluable. It’s commendable that this has been going on quietly for over a decade,” he said.

Also speaking at the event, Chairman of the Organizing Committee and Member of the Board of Trustees, Emmanuel Ejeje-Enya, reflected on his journey with the foundation:

“The vision behind Heart Of Gold Support & Care Initiative has always been clear—to make a meaningful impact on lives and communities regardless of race, tribe, or religion. This new identity strengthens our call to uplift humanity daily.”

Managing Director of Brand Dimension, John Akuwudike, explained the inspiration behind the new logo.

“The golden heart design symbolizes giving, healing, and enduring impact—core values of the initiative. The two interwoven sections represent connection and compassion, reminding us that true care stems from love and empathy. The golden hue signifies wisdom, generosity, and hope—elements that define the mission and legacy of Heart Of Gold Support & Care Initiative.”

The new identity represents a renewed commitment to expanding the initiative’s reach and deepening its impact in the years ahead.