Nestle partner with  brand journalists on world consumer’s Day

Stanley Ihedigbo

In commemoration of the 2023 World Consumers Rights Day (WCRD), beverage giant, Nestle Nigeria has announced plans to partner with  members of Brand Journalists Association of Nigeria (BJAN).

The idea of the partnership is to empower the body of writers that cover the Integrated Marketing Communications Industry (IMC) on the topic related to clean energy transition and sustainable development goals with regards to the environment.

World Consumers Rights Day, is a global event celebrated every March 15, with the aim to raise awareness about the rights of consumers.

The theme for this year is: “The Green Economy: Building a Cleaner Safer World for Consumers”.
The theme was adapted from the 2023 WCRD global theme, “Empowering Consumers through Clean Energy Transitions,” to suit the Nigerian society.

Every year BJAN joins the world to celebrate the global event by drawing attention to the rights of the consumers, and this year, it plans to do the same on March 15.

According to BJAN National  Chairman, Clara Chinwe Okoro, this year’s event will focus on the need to keep the environment safe.

“In keeping the environment safe, Brand writers will have the opportunity to hear from a global brand that has been in the business of sustainability for a long time”, she explained.

Nestle Nigeria has consistently over the past years demonstrated commitment in the area of sustainable growth and development for the environment, agriculture, clean energy value chain management. This years partnership with BJAN to celebrate the WCRD marks the first of it’s kind in the industry.