NESCAFÉ Campus storm targets 260,000 students with music, creativity, entertainment

Stanley Ihedigbo

More than 260,000 students across 13 universities in Nigeria are set to experience the NESCAFÉ Campus Storm 2026, as the coffee brand takes its “My Coffee, My Vibe” campaign directly to university campuses.

The initiative is designed to create engaging experiences around music, creativity, connections and the diverse interests that shape campus life.

Coming after the 2026 International Youth Day, celebrated on August 12 under the theme, “Different Contexts, Common Aspirations,” the Campus Storm seeks to reflect the diversity of interests, passions and aspirations among young Nigerians.

According to the Corporate Affairs Specialist, Lois Nweke, across participating universities, NESCAFÉ is creating spaces where students can connect, express themselves and explore their interests through art, music, poetry, creativity and entertainment.

For NESCAFÉ, the Campus Storm represents more than an opportunity to engage consumers. It is part of the brand’s efforts to connect with young Nigerians around their interests, ambitions and everyday realities.

Through its “My Coffee, My Vibe” campaign, NESCAFÉ is celebrating individuality and recognising that young people have different passions, interests and forms of expression.

Speaking on the initiative, Jean Pierre Duplan, Category Lead, Coffee, Nestlé Nigeria Plc, said Nigerian youths were not only consumers of today but also entrepreneurs, creatives, professionals and future leaders.

“University is an important time in that journey – a period when young people are discovering who they are, exploring what matters to them and shaping their ambitions for the future,” Duplan said.

He added that through “My Coffee, My Vibe”, NESCAFÉ wanted to meet young people at that important stage of their lives by creating experiences that recognise their interests and provide opportunities for connection and self-expression.

A major feature of the Campus Storm is the NESCAFÉ Express Yourself creative zone, which provides students with platforms to showcase their creativity through art and other forms of self-expression.

Students will also have opportunities to create social media content, participate in photo experiences, enjoy DJ sessions and live performances and take part in games, raffle draws and giveaways.

According to the company, some of the prizes are designed to support students’ interests and everyday hustle.

The Campus Storm also builds on NESCAFÉ’s recent efforts to provide value to consumers beyond its traditional product offering.

The recently concluded NESCAFÉ Next Level Promotion rewarded more than 40,000 consumers with airtime and cash prizes.

The grand prize winner also received tools of trade, business support and access to masterclasses aimed at providing practical resources for personal and entrepreneurial development.

As the Campus Storm moves across Nigerian universities, NESCAFÉ said it would continue to strengthen its engagement with a generation it described as creative, ambitious, entrepreneurial and increasingly influential in shaping Nigerian culture.