Mo’Afrique launches Modish Brand, commissions Abuja garment factory

Chinedum Ukaegbu

Nigerian fashion house Mo’Afrique has taken a major step into large-scale garment production with the launch of its new umbrella brand, Modish, and the commissioning of a multi-million naira manufacturing facility in Abuja.

The company also unveiled Modish Formals, a sub-brand focused on producing professional wear and uniforms, as part of efforts to meet the growing demand for structured, high-quality garments at scale.

The development coincided with Mo’Afrique’s 10th anniversary, marking a significant transition from bespoke fashion into industrial-scale production. Industry stakeholders say the move positions the company to tap into Nigeria’s expanding ready-to-wear market.

Speaking at the event, Founder and Creative Director, Omobolanle Olawole, said the expansion was driven by evolving customer needs, particularly from corporate clients.

“This expansion is a direct response to market demand. Over the years, our corporate clients have required more than bespoke fashion—they need structured, high-quality garments that reflect their brand identity and can be delivered at scale. Modish is our answer to that need,” she said.

The facility was commissioned by the Minister of Industry, Trade and Investment, Jumoke Oduwole, who described the occasion as a “double celebration” of both the company’s anniversary and its new phase of growth.
She commended the initiative for boosting local production capacity and contributing to Nigeria’s industrialisation drive.

“It is not easy, and nobody says it is. But a journey of a thousand miles starts with a step. A business that started 10 years ago in a bedroom is today commissioning a factory. That is industrialisation,” she said.

Oduwole noted that the Federal Government remains committed to supporting businesses to overcome operational challenges and improve productivity, adding that investments such as the Modish factory would enhance job creation and economic growth.

She also urged the company to leverage opportunities under the African Continental Free Trade Area to expand beyond Nigeria and compete across African markets.

“We expect you to have your garments across Africa and the rest of the world by leveraging the African Continental Free Trade Area. This is what generates jobs, employment and contributes to GDP,” she added.

According to the minister, the facility represents more than just a production hub, describing it as a model of innovation and sustainability capable of positioning Nigeria as a competitive player in the global garment manufacturing industry.

The launch of Modish signals a strategic shift for Mo’Afrique, as it seeks to bridge the gap between bespoke fashion and mass-market garment production while strengthening Nigeria’s textile and apparel value chain.