Lagos NIPR champions Autism awareness, announces CSR support for advocacy

Michael Olumide

Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) has reaffirmed its commitment to social impact and inclusive communication as it marked World Autism Awareness Day during its April PR Clinic.

According to the Public Relations Officer, NIPR Lagos State Chapter, Dr. Oguchukwu Okeke, the professional gathering, held in Lagos, brought together public relations practitioners who used the occasion to spotlight the importance of awareness, acceptance and support for individuals living with Autism Spectrum Disorder (ASD).

Speaking at the event, Chairman of the Lagos NIPR Chapter, Dr. Samuel Ayetutu, emphasised the critical role of communication professionals in shaping public perception and fostering a more inclusive society.

He noted that public relations practitioners must go beyond traditional messaging to actively challenge stereotypes and misinformation surrounding autism.

According to him, responsible communication remains a powerful tool in dismantling stigma and promoting understanding, particularly in a society where misconceptions about developmental conditions persist.

“As communication professionals, we have a responsibility to promote accurate narratives and inclusive storytelling. We must actively challenge stereotypes and discourage discriminatory language or portrayals in media and workplace communication,” he said.

Dr. Ayetutu further urged media organisations and communication experts to adopt ethical standards that prioritise sensitivity, inclusivity and respect in their messaging.

He stressed that eliminating harmful labels and biased representations is essential in building a supportive environment for individuals living with ASD.

In a demonstration of its commitment to Corporate Social Responsibility (CSR), the Chapter highlighted its “Extra Mile Project,” an initiative designed to support individuals and communities affected by autism.

As part of this effort, the Chairman announced plans to present a cheque to Puresouls Learning Foundation, located in Ikeja GRA, Lagos.

The donation, he explained, represents the fulfilment of an earlier pledge by the Chapter to dedicate a portion of proceeds from the Lagos Public Relations Industry Gala and Awards (LaPRIGA) 2025 to autism-related causes.

The April PR Clinic served not only as a forum for professional discourse but also as a platform for reinforcing the role of public relations as a driver of social change. Participants engaged in discussions on how strategic communication can be leveraged to promote inclusion, influence policy conversations and improve public understanding of autism.

Observers note that initiatives such as this reflect a growing recognition within the public relations industry of its responsibility beyond corporate interests, extending into social advocacy and community development.

The Lagos NIPR Chapter reiterated its commitment to advancing ethical standards, strengthening professional excellence and promoting impactful communication practices that contribute to national development.

With its renewed focus on autism advocacy, the Chapter continues to position public relations as a vital force in shaping a more inclusive and compassionate society.