Kassim brings 12 Years’ FMCG experience to New Three Crowns Marketing role

Mercy Iheoma Ihedigbo

Moninnuola Kassim has been appointed Marketing Manager for Three Crowns at FrieslandCampina WAMCO, bringing more than 12 years of experience in strategic marketing, brand development and commercial management across the fast-moving consumer goods (FMCG) industry.

Kassim, who recently served as Category Lead for Peak Evaporated Milk, is expected to bring her extensive brand-building and commercial experience to her new role, where she will lead marketing initiatives for Three Crowns.

In her previous capacity, she played a key role in driving brand growth and innovation initiatives for Peak Evaporated Milk, contributing to the brand’s continued development within Nigeria’s competitive dairy market.

Her career has spanned several major FMCG categories, including dairy, beverages, condiments and nutrition. She has worked on leading consumer brands such as Peak Milk, Chivita, Capri-Sun and Kraft Heinz.

With her broad experience across brand strategy, consumer marketing and commercial management, Kassim’s new appointment underscores FrieslandCampina WAMCO’s focus on strengthening its marketing leadership and accelerating growth across its portfolio.

Kassim was named among Nigeria’s Top 35 Under 35 Marketing Professionals in 2025, recognising her contribution to the country’s marketing and brand management landscape.

She holds an MBA in Marketing from the University of Lagos and is a Fellow of the Institute of Corporate Administration.

Her appointment to the Three Crowns business comes as she assumes greater responsibility for driving brand relevance, consumer engagement and growth within the highly competitive Nigerian FMCG market.