FPL Media reaffirms commitment to OOH growth with Platinum sponsorship of OAAN AGM

Jeremiah Adeshina

FPL Media, one of Nigeria’s foremost Out-of-Home (OOH) advertising companies, has reinforced its commitment to advancing professionalism, innovation and ethical standards in the outdoor advertising industry through its Platinum Sponsorship of the 41st Annual General Meeting (AGM) of the Outdoor Advertising Association of Nigeria (OAAN).

The three-day conference, taking place from August 6 to 8, 2026, at Park Inn by Radisson in Abeokuta, Ogun State, will assemble key stakeholders, regulators, agency executives and practitioners across the country’s outdoor advertising value chain to discuss issues shaping the future of the industry.

This year’s conference is themed, “OOH Media in Political Season: Politics and Fair Practice,” reflecting the growing significance of outdoor advertising in Nigeria’s political communication landscape ahead of future elections.

FPL Media’s sponsorship underscores its long-standing dedication to supporting initiatives that strengthen industry standards, encourage innovation and promote responsible advertising practices.

Over the years, the company has earned a reputation as one of Nigeria’s most influential outdoor advertising firms, leveraging technology, strategic media planning and data-driven campaign solutions to redefine the OOH landscape.

Its investments in digital outdoor advertising and innovative campaign execution have continued to position it as a market leader.

The company’s impressive track record has attracted several prestigious industry recognitions, including OOH Agency of the Year and OOH Company of the Year, while its Chief Executive Officer, Lanre Ashaolu, has received multiple awards in recognition of his leadership and significant contributions to the transformation of Nigeria’s outdoor advertising industry.

Speaking on FPL Media’s participation in this year’s AGM, Ashaolu described the conference as an important opportunity for stakeholders to chart a sustainable future for the sector.

According to him, the meeting comes at a critical period for the industry, particularly as outdoor advertising assumes greater relevance in political campaigns and public communication.

“The OAAN AGM comes at a defining moment for our industry. It provides an opportunity to strengthen collaboration and reinforce the principles of professionalism and fair practice,” Ashaolu said.

He reaffirmed the company’s commitment to raising industry standards through innovation, ethical business practices and responsible leadership.

“As the OOH landscape continues to evolve, our focus remains on delivering world-class solutions while supporting initiatives that advance the credibility and sustainability of the industry,” he added.

As one of the leading supporters of the 2026 OAAN AGM, FPL Media is expected to play a prominent role in discussions surrounding the future of political advertising, ethical media practices, regulatory compliance and the expanding opportunities within Nigeria’s rapidly growing digital Out-of-Home advertising ecosystem.

The annual OAAN AGM remains the premier gathering of stakeholders in Nigeria’s outdoor advertising industry, serving as a platform for policy discussions, knowledge sharing, business networking and strategic collaborations aimed at driving sustainable growth and strengthening the industry’s contribution to the nation’s economy.

Industry observers believe this year’s conference will provide valuable insights into how outdoor advertising can maintain fairness, credibility and professionalism while supporting democratic engagement during political seasons.