Empowering SMEs: Ecobank’s Oja Oge exhibition promotes local entrepreneurs, fosters economic growth

Head, Corporate Communications, Austen Osokpor;Regional Head, Apapa – Isolo, Odjegba Aghogho O’tega; Head, Brand Management and Events Marketing,Tomilola Fetuga; Head of SME, Partnerships and Collaborations,Omoboye Odu; Corporate Banking, Segun Anjorin, all of Ecobank Nigeria and Theophilus Olayanju, Master of Ceremony, at the ongoing Oja Oge by Ecobank Exhibition holding at Ecobank Pan African Centre, Lagos

Stanley Ihedigbo

Ecobank Nigeria has taken a significant step towards promoting local businesses and entrepreneurs with the launch of the Ojai Exhibition.

The innovative platform was designed to showcase the creativity and talent of Nigerian entrepreneurs, providing them with a unique opportunity to reach a wider audience and gain exposure for their products.

Ecobank Nigeria is committed to supporting Small and Medium-sized Enterprises (SMEs) in Nigeria through its innovative initiatives, Oja Oge Exhibition.

Oja Oge by Ecobank” is a one-stop marketplace for fashion, beauty, and lifestyle businesses.

The bank recognizes the significant contribution of SMEs to the country’s economy, including their role in job creation and GDP growth. To support these businesses,

Ecobank has launched the Oja Oge Exhibition platform, a digital marketplace that enables creative entrepreneurs to showcase and sell their products to a wider audience.

Head of SME, Partnership & Collaborations at Ecobank Nigeria, Omoboye Odu, emphasized the importance of SMEs in Nigeria’s economy.

She noted that SMEs are a vital part of the country’s economic growth and development and that Ecobank is committed to supporting these businesses through its financial solutions and platforms like Ojai.

“The platform is for creative entrepreneurs to showcase and sell their products. Ecobank’s financial solutions support the growth of SMEs and opportunities for local businesses to reach a wider audience and expand their market share.

She further explained that Ecobank’s commitment to supporting SMEs is driven by its understanding of the importance of these businesses to Nigeria’s economy.

“The bank recognizes that SMEs are key drivers of innovation, job creation, and economic growth. By providing access to finance and markets, Ecobank aims to empower SMEs to succeed and contribute to Nigeria’s economic development,” she stressed.

She further explained that the fair offered premium entertainment and provided a platform for local vendors to showcase and sell their products to a wider audience.

“The inaugural edition took place last year, and the fair, with free entry, offers participants the chance to network and build relationships, gaining access to new markets. It’s not just about buying and selling; it’s an opportunity to experience the creativity and luxury of current fashion and lifestyle trends, alongside a variety of music, food, and entertainment

“This three-day fair will feature the works of over 150 exhibitors, showcasing the latest in pan-African and Afro-trendy styles. In addition, there are gaming options (Gameland) for adults and (Kid Zone and Books by Omolara) for kids. Besides, there is a beauty parlour for women and of course, different prizes to be won.”

“Oja Oge aims to empower businesses, highlight their products, and promote African craftsmanship, creativity, and innovation. Attendees can also look forward to folk music performances, ensuring a rich cultural experience for all,” she added.

The fair will run from April 18th to April 20th at the Ecobank Pan African Centre (EPAC), a 2,000-square-meter exhibition space located at 270B1, Ozumba Mbadiwe Avenue, Victoria Island.

The event is expected to attract Nigerians from all walks of life, Africans and non-Africans, including fashion enthusiasts.