Collete Nwadike assumes leadership role as CEO of Miss Tourism Nigeria Organisation

Chinedum Ukaegbu

Former beauty queen and actress, Collete Nwadike, has been named the Chief Executive Officer of Miss Tourism Nigeria.

The new role will see Collete expand the scope of the pageant to realise its goal of supporting young Nigerian women through pageantry with a purpose — one aimed at bringing out their personal best.

Committed to driving the Miss Tourism Nigeria vision, she says, “As I take on this new role, I look forward to learning, growing, and contributing to the evolution of Miss Tourism Nigeria — not just as a pageant, but as a business and a platform for transformation. I am committed to elevating the production, mentorship, and impact of this organisation for the next generation of queens who will follow.

“This moment is both exciting and humbling. I step into it with faith, courage, and deep appreciation for the trust bestowed upon me.”

Inspired in pageantry by forerunners like Bianca Ojukwu, Collete won the Miss Tourism Nigeria pageant in 2014 and Exquisite Miss Universe in 2015. She also served as Special Assistant on Tourism to the Anambra State Government for eight years, in addition to playing an active role in Nigeria’s burgeoning film industry, Nollywood, as a writer, actress, and producer.

She has featured in productions such as The Calabash, produced and directed by multiple award-winning filmmaker Obi Emelonye. She also appeared in Single’s Diary, Royal Mission, Chase, 042, among others.

Through her company, Screen Goddess Global Productions, she has written and produced a 30-episode series, African Beauty, as well as a feature film, The Oblivion.

Collete, who is also a professional artist, has seven of her paintings currently archived at the Isi Nri Museum in Anambra State.