Brand News
Adapt or Die: Marketing guru, Akin Adeoya warns industry stakeholders
Stanley Ihedigbo Rapidly evolving technological landscape is transforming the Integrated Marketing Communications (IMC) industry, and stakeholders who fail to adapt risk being left behind. This warning comes as the industry grapples with the challenges and opportunities presented by digital transformation. The admonition was predicated on the…
Read More »Reel thrills: Fearless Energy drink gives consumers an unforgettable cinematic experience
A cross-section of consumers of the Fearless Energy Drink after watching the movie ‘Gladiators 2’ at Ikeja City Mall, recently Stanley Ihedigbo In a gesture of appreciation and gratitude, Fearless Energy Drink, Nigeria’s leading energy drink brand, thrilled its consumers to an exciting movie outing at the Ikeja…
Read More »O’dua Group Chairman tasks Nigerians to think positivity amidst economic challenges
From left: Partner, CMC Connect LLP, Mr. Adetola Odusote; Group Chairman Odua group of Companies, Otunba Bimbo Ashiru; Chairman, Brands’ Journalists Association of Nigeria (BJAN, Ms Clara Okoro and Head Branding & Communications, Odu’a Investment Company, Mr. Victor Ayetoro, during Brand Journalists Association of Nigeria (BJAN) 12th Annual Brands &…
Read More »New Era for BJAN: Daniel Obi assumes leadership role
Stanley Ihedigbo Daniel Obi has been elected as the new Chairman of the Brand Journalists’ Association of Nigeria (BJAN), and he has pledged to strengthen the association and uphold the highest ideals of brand journalism. In his acceptance speech, after the election, Obi expressed his gratitude to the…
Read More »INTMAX teams up with MFB’s on capacity building, blockchain expertise
Stanley Ihedigbo INTMAX, a pioneering blockchain solutions provider, has forged a groundbreaking partnership with Above Only Microfinance Bank and Source MFB, two leading microfinance banks in Nigeria, to revolutionize the country’s financial landscape. This collaboration aims to train the staff of these institutions with cutting-edge…
Read More »New Era for Airtel Nigeria as Dinesh Balsingh assumes CEO role
Stanley Ihedigbo Airtel Africa, a leading telecommunications and mobile money services provider with a presence in 14 countries across the continent, has announced the appointment of Dinesh Balsingh as the Managing Director and Chief Executive Officer of Airtel Nigeria, effective 1st November 2024. By this appointment,…
Read More »Renowned marketing expert, Adeoya, to deliver keynote at Iconic brands awards
Stanley Ihedigbo Foremost marketing communications writer and former campaign editor, THISDAY Newspapers, Mr. Akin Adeoya, is to deliver the keynote address at the maiden edition of the Iconic Brands Awards and Legends of Marketing Communication Awards. He would speak on the topic, ‘Marketing Communications Practice in…
Read More »BJAN sets stage for industry leaders, analysts at Dec. 6 conference
Stanley Ihedigbo Brand Journalists Association of Nigeria (BJAN) is set to host its annual brands and marketing conference, bringing together stakeholders and seasoned analysts in the integrated marketing communications sector. Scheduled to take place on Friday, December 6, 2024, at the Oriental Hotel, Victoria Island, Lagos,…
Read More »Agency heads, brands to be honoured at Marketing Space’s 10th anniversary
Stanley Ihedigbo In celebration of its 10th anniversary, Nigeria’s premier marketing and advertising publication, Marketing Space magazine, is set to honour the crème de la crème of the Nigerian Marketing Communications industry. The prestigious awards ceremony will recognize outstanding individuals, brands, and agencies that have made significant contributions…
Read More »Industry women conference 2024: Tools Nigerian women need to compete, succeed
Stanley Ihedigbo The Industry Newspaper, West Africa’s foremost brand marketing publication, has unveiled the theme and lineup of speakers for the highly anticipated 2024 Industry Women Conference. The conference, slated for Friday, December 13, 2024, in Lagos, promises to be an enriching experience for attendees.” The…
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