Brand News

      Stanley Ihedigbo   9th Lagos Digital Public Relations Summit has confirmed list of keynote speakers and faculty members headlining the Summit, themed “Nurturing Authentic Connections in Digital Ecosystems”, to take place on October 16th and 17th, 2024, at the MUSON Center, Lagos. The Summit, which aims to…

        Stanley Ihedigbo NOVA Bank has reaffirmed its commitment to the well-being and interests of high-net-worth individuals by sponsoring the 27th Nigeria Cup Golf Tournament. Hosted at the prestigious Ikoyi Golf Club 1938, the annual tournament for 2024 took place from, September 21st, to Saturday, September 28th,…

      Stanley Ihedigbo     Industry experts have  stressed the importance of brands re-inventing themselves to meet consumers’ evolving expectations. Speaking at  the second edition of the MediaConsortium Conference and Awards (MCCA) in Lagos, Group Executive Director, Omnicom Media Group-WeCA, Yinka Adebayo , who delivered the keynote address,…

        Stanley Ihedigbo     Lagos Digital Public Relations Summit, Africa’s premier platform for PR professionals, has announced its rebranding, introducing a dynamic new logo and visual identity. This transformation reflects the Summit’s commitment to innovation, professionalism, and adaptability, enhancing its ability to serve stakeholders and stay…

      Stanley Ihedigbo     All is set for the 2024 edition of MediaConsortium Conference and Awards (MCCA) 2.0, taking place on Thursday, September 26, 2024, at the Lagos Chamber of Commerce and Industry, Alausa, Ikeja. This year’s event will focus on the theme: “Meeting Brands/Consumers’ Needs in…

  Founder of The Bug Detective, Ms. Abiola Rasaq, flanked by Brand Manager for Bigi & Sausages, Rite Foods Limited, Ms. Biola Aransiola; with and Assistant Brand Manager, Ms. Adedoyin Adetutu, at the 2024 Test Festival for Tech Professionals, sponsored by the Bigi Carbonated Soft Drink of Rite Foods Limited,…

      Stanley Ihedigbo   CMC Connect LLP (Perception Consulting), one of Nigeria’s foremost Public Relations and Strategic Communication firms, has announced the appointment of Mr. Kunle Elebute as its Chairman-Designate. He will succeed the current Chairman Mr. Akinmolu Opeodu, effective January 1, 2025. By instituting strong corporate governance…

      Stanley Ihedigbo   Third edition of the Nigerian Marketing Awards is set to take place on Saturday, 23rd November 2024, in Lagos. Following the immense success of the inaugural and second editions in 2022 and 2023, this year’s event promises to be even more spectacular, celebrating excellence,…

    By Elvis Eromosele     In today’s economic landscape, uncertainty and volatility have become the norm. Businesses and consumers find themselves trying to navigate uncharted waters, particularly in Nigeria, which is grappling with economic instability, fluctuating inflation rates, and shifting consumer behaviours. Navigating these challenges requires a strategic…

    Stanley Ihedigbo   Founder of the Lagos-based public relations agency Carpe Diem Solutions, Mr. Edward Israel-Ayide has been recognised as one of 50 influential PR professionals in the GLG Communications 2024 PR Power List. The prestigious list, unveiled at a recent event to celebrate World PR Day, spotlights…