Ahmed Musa, Mansurah Isah, Ali Jita, Bosho join MILO to champion youth development across Nigeria

L–R: Sulaiman ‘Bosho’ Yahaya; Gilbert Tweneboah-Koduah; Mansurah Isah; and Ahmed Musa.

Stanley Ihedigbo

MILO Nigeria has expanded its family of brand ambassadors with the onboarding of a new group of prominent influencers from Northern Nigeria, reinforcing the brand’s long-standing bond with consumers across the region.

The newly signed influencers include Nigerian football star and youth icon Ahmed Musa; celebrated actress, filmmaker and humanitarian Mansurah Isah; renowned singer and songwriter Ali Jita; popular Kannywood comedian and actor Sulaiman Yahaya (Bosho); and award-winning entertainer Anita Asuoha (Real Warri Pikin), who renewed her partnership with the brand.

In the photo: Gilbert Tweneboah-Koduah, Category Manager, Beverages, Nestlé Nigeria; Sulaiman ‘Bosho’ Yahaya; Mansurah Isah; and Ahmed Musa.

Speaking on the new partnerships, Category Manager, Beverages, Nestlé Nigeria, Gilbert Tweneboah-Koduah, emphasized MILO’s commitment to inclusivity and community representation.

“This partnership reflects our dedication to ensuring that every Nigerian child experiences the nourishment, energy and possibilities that MILO represents. By working with creators who authentically reflect their communities and whose values align with ours, we are celebrating the bonds MILO has built with families across Nigeria in the most inclusive and meaningful way.”

The newly signed influencers participated in an immersive factory tour where they gained first-hand insight into MILO’s key ingredients—cocoa, milk and sorghum—with the sorghum 100% sourced from Northern Nigeria.

They observed the transformation process, from cocoa roasting to milk blending and malt preparation. Their reports highlighted MILO’s unwavering commitment to quality, nutrition, hygiene and food-safety standards.

Reflecting on the experience, Mansurah Isah said: “Seeing how MILO is made gave me a new level of respect for the brand. I was particularly impressed by the level of hygiene maintained throughout the process. The thoroughness and quality checks at every stage were remarkable. It made me even prouder to take this journey with MILO.”

The signing ceremony, held at the Nestlé Head Office in Lagos, also provided an opportunity for the influencers to interact with employees and express their excitement about joining the MILO family.

Football star Ahmed Musa highlighted MILO’s impact on young people across the North: “What stands out for me is how MILO invests in young people. From sports to school activities, you see the brand’s impact everywhere. I’m excited to use my platform to inspire even more children across the North.”

For Kannywood star Sulaiman Yahaya (Bosho), partnering with a brand that has consistently supported youth development and active living was a natural fit.

“MILO has been part of our lives for years. To now be part of this journey is something special,” he said.

Through initiatives such as the MILO Basketball Championship, Building Champs, and other school-driven programs, MILO continues to nourish children, support communities and inspire a new generation to grow stronger through active, healthy living.