Dochase ADx unveils retain AI to transform targeted advertising in Africa

Mercy Iheoma Ihedigbo

Dochase ADx, one of Africa’s foremost advertising technology companies, has unveiled Retain AI, an artificial intelligence-powered advertising platform designed to help businesses understand their customers, create targeted campaigns and improve the effectiveness of their advertising expenditure.

The platform was launched at the 2026 Brandcom Awards held at the Landmark Event Centre, Victoria Island, Lagos, where industry stakeholders gathered to celebrate excellence and innovation in Nigeria’s marketing communications industry.

Speaking at the launch, Founder and Chief Executive Officer of Dochase and Retain AI, Chibuike Goodnews, said the innovation was developed to address persistent challenges businesses face in identifying their target audiences and delivering relevant advertising messages.

According to him, Retain AI leverages artificial intelligence to analyse businesses, their products, target markets and customer needs, providing actionable insights to guide advertising decisions and improve campaign performance.

He explained that users can submit their business websites and social media handles for analysis, enabling the platform to identify four potential customer personas, explain their interests in the business’s offerings and recommend strategies for reaching them effectively.

Goodnews noted that Retain AI goes beyond conventional advertising dashboards by providing businesses with customer intelligence and practical recommendations that help them understand not just who their customers are, but also how to engage them.

“Anybody can spin up dashboards, anybody can spin off things, but can you spin up the learnings? Can you spin up the fast improvement? Can you spin up the intelligence and all that?” he asked.

He said the platform also simplifies advertising content production through its AI-powered creative generation capabilities, allowing users to develop advertising designs and messages tailored to the preferences and interests of their identified customer personas.

According to him, Retain AI further incorporates video-generation capabilities and integration with platforms such as TikTok, providing businesses with additional opportunities to produce and deploy engaging digital advertising content without the conventional costs and complexities associated with professional content production.

The innovation, he added, is particularly beneficial to small and medium-sized enterprises (SMEs), which often lack dedicated marketing, design and creative teams but need effective ways to compete in an increasingly digital marketplace.

Highlighting the platform’s affordability, Goodnews disclosed that businesses can get started with advertising budgets from ₦50,000, while prospective users can also access a seven-day trial to explore its features and capabilities.

He explained that the platform brings customer intelligence, creative development and targeted campaign execution together, helping businesses and advertising agencies make more informed decisions about their marketing investments.

Beyond its current advertising solutions, Goodnews disclosed that Dochase is exploring further innovations in gaming and user-generated content as part of its broader technology development strategy.

He reaffirmed the company’s commitment to developing innovative advertising solutions that empower businesses and agencies to better understand their audiences, optimise advertising expenditure and achieve improved campaign outcomes.