FrieslandCampina WAMCO celebrates young talents as Peak 4-5-6 launches refreshed pack

Mercy Iheoma Ihedigbo

Peak 4-5-6 Growing Up Milk marked this year’s Children’s Day with a vibrant series of celebrations across Lagos, Abuja and Port Harcourt, creating memorable experiences for thousands of children and their families while unveiling the brand’s refreshed packaging.

The nationwide activation transformed Children’s Day into an exciting platform for fun, learning and self-expression, offering children opportunities to showcase their talents through games, performances, competitions and a variety of interactive activities designed to boost confidence, creativity and discovery.

At the flagship celebration held at the Balmoral Convention Centre in Lagos, children were treated to a colourful carnival atmosphere filled with engaging activities and entertainment.

Similar celebrations in Abuja and Port Harcourt mirrored the same spirit of excitement and joy, reinforcing the brand’s commitment to supporting children across the country.

The Lagos event received an added boost with the presence of popular food and lifestyle influencer, Yemisi Odusanya, widely known as Sisi Yemmie, who connected with parents and children, adding warmth and excitement to the occasion.

Speaking during the event, Senior Brand Manager, Peak 4-5-6 Growing Up Milk, Moronke Adisa-Abayomi, said the initiative reflects the brand’s dedication to supporting children during one of the most important stages of their development.

“Children’s Day allows us to celebrate the incredible potential of every child. At Peak 4-5-6, we understand that ages four to six are critical years for growth, learning and discovery,” she said.

“Through these celebrations and our refreshed pack launch, we are reminding parents that while the look may be new, our commitment remains the same—providing trusted nutrition that supports children’s cognitive development, confidence and ability to thrive.”

According to her, the refreshed packaging introduces a modern and engaging appearance while retaining the same trusted nutritional formulation that has earned the confidence of parents over the years.

Peak 4-5-6 continues to be fortified with DHA and other essential nutrients that support brain development, helping children navigate a crucial phase of growth and learning.

Beyond nutrition, the celebrations underscored the brand’s commitment to nurturing children’s talents and aspirations, encouraging them to explore their abilities and build confidence in their unique strengths.

Renowned paediatrician, Dr. Zainab Momo Yaro, popularly known as Dr. Mims, who attended the Abuja event, emphasized the importance of supporting children’s holistic development.

“For us at Peak, we are always committed to supporting healthy children. And not just their health, we are also committed to supporting their talents and watching them thrive,” she said.

Reflecting on the various performances and activities displayed by the children, she expressed admiration for their creativity and potential.

“Honestly, it has been fun being here, judging from the amount of talent we have seen. It further buttresses our belief that children are indeed the leaders of tomorrow,” she added.

To extend the impact of the celebrations beyond the physical events, Peak 4-5-6 partnered with Kid 101.7 FM, Inspiration FM and Kids FM to host engaging conversations around parenting, childhood nutrition and talent development, reaching families across multiple cities.

The initiative further reinforces the commitment of FrieslandCampina WAMCO Nigeria to providing quality dairy nutrition that supports children’s physical, cognitive and emotional development.

Through Peak 4-5-6, the company continues to champion age-appropriate nutrition for children between the ages of four and six, helping them grow stronger, more confident and better prepared to achieve their full potential.

As families left the various celebration venues with prizes, smiles and cherished memories, the message remained clear: every child deserves the opportunity to grow, thrive and dream without limits.