Visa Inc., First Bank of Nigeria Limited introduce Visa Signature to deliver global lifestyle benefits

First Bank of Nigeria Limited has strengthened its premium banking proposition through the launch of Visa Signature, a new card product developed in partnership with Visa Inc. and tailored for Nigeria’s affluent customer segment.

The launch reflects the growing demand among high-net-worth Nigerians for financial products that combine seamless global payment capabilities with exclusive lifestyle experiences.

According to the Group Head, Marketing & Corporate Communications,
First Bank of Nigeria Limited, Olayinka Ijabiyi, designed for senior executives, entrepreneurs, and frequent international travellers, Visa Signature offers access to a broad range of travel, hospitality, shopping, and lifestyle privileges through Visa’s extensive global acceptance network.

With the card, customers gain access to Visa Global benefits and Visa Destination offers, including preferential rates, curated experiences, and premium services across partner merchants, airlines, hotels, and destinations worldwide.

The product supports both local and international transactions, enabling customers to make payments seamlessly, whether in Nigeria or abroad.

Speaking on the launch, Group Executive, eBusiness & Retail Products at First Bank of Nigeria Limited, Chuma Ezirim, said the bank remains committed to developing products that align with the evolving aspirations of its premium customers.

“At FirstBank, we are dedicated to creating financial solutions that reflect the evolving lifestyles of our customers. We understand that our premium customers aspire to experiences that reflect their global outlook. Visa Signature is crafted to meet those expectations, offering access to exclusive experiences, global connectivity, and lifestyle privileges that empower our customers to live without boundaries,” he said.

Ezirim added that the initiative reinforces FirstBank’s commitment to delivering value-driven solutions while strengthening its position as the preferred banking partner for Nigerians both locally and internationally.

Also commenting on the partnership, Andrew Uaboi, Vice President and Cluster Head, West Africa at Visa Inc., described Nigerian affluent consumers as one of the continent’s most globally connected spending segments.

“Nigeria’s affluent consumers are among the most active and globally connected spenders on the continent. Visa Signature is designed to serve that profile with the depth of benefits and the breadth of acceptance they deserve. We are delighted to work with FirstBank in making this available to the Nigerian market,” he said.

The introduction of Visa Signature represents another strategic milestone in FirstBank’s efforts to deepen its premium banking offerings and expand its suite of payment solutions. The bank’s existing Visa portfolio already includes products such as Visa Infinite, Visa Gold, Naira Credit, and Visa Prepaid cards, serving millions of customers across retail payments, online commerce, and international transactions.

By adding Visa Signature to its portfolio, FirstBank is positioning itself to better serve customers seeking a more exclusive banking and lifestyle experience, while responding to the increasing sophistication of Nigeria’s affluent market.

Eligible customers can apply for the card through any FirstBank branch nationwide or via their dedicated relationship managers.