Trustcrow’s products inspires by pain points of property buyers, who lost money, waste time, Orji

Founder/ Managing Director, of Trustcrow, Joseph Orji, discusses the company’s latest products, the Title Search Report and Property Inspection Report, designed to simplify property transactions in Nigeria.

Which products did you launch today?

Today we launched two products. The first is our Title Search Report and the second is our Property Inspection Report. Both products are within Truscrow verification for property buyers who are looking forward to buying properties. Even those willing to rent properties can also use the product. It is tailored for the domestic market in Nigeria and those in the diaspora because they are online products. You can pay for it anywhere in the world.

It’s been three years. What are the challenges?

We have looked at different products and we have built different products. It was late last year we focused on these title reports. We now bring in the marketing team. We focused on the Title Search Report product in Q4 last year. In Q1 this year, we built up our marketing team to now take the market. Incidentally, we are now kind of launching it into the market in the second quarter. That is the reason why we are here today.

What inspired you to initiate the products?

Pain inspired us to launch these products. We have seen property transactions messed up. That inspired us. Those tragic incidents kind of thing made us to find out, not only us. Other people were messed up. We found out we weren’t alone in the mess up. Other people had been messed up. They lose money, and time and go to court with lots of pain. So we said there was a need; based on these problems, what product can now fill that need? That was how we developed both the Title Search Report to focus on title verifications and the Property Inspection Report to validate deal quality.

What is your market audience?

Our market audience is that we have our primary target audience and secondary audience. We have gotten the primary and our primary target audience is time home buyers and Diaspora buyers. Those two audiences are there. They are first-time home buyers simply because they haven’t done it before. They simply don’t understand the process. Diaspora buyers are not on the ground. They are far away and they don’t understand all the intricacies of buying properties here in Nigeria. Those are our primary target audience. Our secondary audience is our property investors because they are consistently buying properties and they need these things. They do it differently and differently as they want to do it more efficiently. That is why we target them.

What makes the products unique?

The real truth of the matter is that people have been doing search reports and inspection reports decades ago. Am sure you know people who hire a lawyer or they go to government offices themselves. I know they can hire engineers, go to the building and file a report. That is the old-fashioned way of doing it. What makes this one unique is that it is a more modern way of doing transactions and getting what you want because it is online and digital. You don’t have to talk to anybody. You can do it whether from Maryland in Ikeja or Maryland in the United States. You can do it at 11 pm in the night. It is all online and all the services are there. You pay with a card or you make the transfer. Somebody sees the order, picks up the order, reviews the order and offers the respective reports on your dashboard within 24 business working hours if there are no issues. It is more accessible and we are trying to make it more affordable as well. The pay package for the title search report is N100,000. It gives you the protection and access.