Three Crowns marks 10 years of empowering mothers as Ugwu Uzoamaka crowned Mum of the Year ‎

Michael Olumide

‎
‎Three Crowns milk, produced by FrieslandCampina WAMCO Nigeria, has concluded its 10th edition of its flagship mum wellness initiative, Three Crowns Mum of the Year, with a grand finale held in Lagos.
‎
‎The event, which has become a hallmark of recognition for mums in Nigeria, was a vibrant celebration of motherhood, featuring engaging activities such as fitness challenges and special performances.

Hosted by renowned media personality Bukunmi Adeaga-Ilori (Kiekie), the evening brought together families, stakeholders, and brand enthusiasts in a shared moment of joy and appreciation for the role of mothers in homes.
‎
‎The selection process, which began with a verification process by the Lagos State Lottery Commission, Federal Competition and Consumer Protection Commission (FCCPC) and a live draw, where 50 contestants made it to the semifinals before being whittled down to six contestants who went on to the grand finale.
‎
‎The six finalists were evaluated at the grand finale by a distinguished panel comprising Bamike Olawunmi Adenibuyan (Bambam), Jamila Lawal, Ifedayo Durosinmi-Etti, and Fitness Coach Ben Fit. Judging criteria included physical wellness, mental acuity, emotional intelligence, and family engagement, all aligned with Three Crowns Milk’s commitment to promoting healthy mums and happy families.
‎
‎Following the rigorous and inspiring selection process, Ugwu Edith Uzoamaka was announced the 2025 Three Crowns Mum of the Year, alongside May Wala (2nd place) and Nwakire Amarachi Ujunwa (3rd place), all winning an all-expense-paid trip to Zanzibar, Tanzania and a one-year supply of Three Crowns Milk, while Anozie Joy Uzoma, Adebola Omowumi, and Mrs Animashaun Anuoluwapo took the 4th, 5th and 6th positions respectively, going home with premium home appliances and a supply of  Three Crowns Milk.
‎
‎Speaking at the event, Maureen Ifada, Marketing Director, FrieslandCampina WAMCO, stated: “This milestone edition reflects our enduring commitment to celebrating Nigerian mothers who embody love, resilience, care, and leadership within their families. We remain dedicated to supporting mothers’ health and wellbeing — a cornerstone of family life and societal growth.”
‎
Marketing Manager, Three Crowns Milk, ‎Chioma Otisi-Igwe, added: “Three Crowns Mum of the Year is more than a campaign; it is a platform that celebrates the unsung heroines of our homes. Every mother is a treasure, and we believe it is important to reward your treasure with recognition, wellness, and joy. This year’s finalists have truly inspired us all.”
‎
‎As Three Crowns Milk marks a decade of celebrating motherhood via this campaign, the brand reaffirms its dedication to supporting Nigerian families through nutrition, empowerment, and meaningful engagement.
‎