Nigerian Governors must stop ignoring power of creative youths

By Aaron Anthony (YolyBoy)

This piece is a powerful wake-up call to Nigerian state governors, reminding them that the future of governance and state development is intertwined with the energy and innovation of creative youths.

Too often, policymakers see the creative economy as a side show, a “hobby sector” filled with TikTokers, comedians, and struggling artists. But this perspective is not only outdated; it is strategically dangerous.

Creative youths are not just entertainers. They are economic engines, brand ambassadors, and cultural diplomats. In 2024 alone, Nigeria’s creative industry generated billions of naira, surpassing several traditional sectors.

Across the country, from Lagos and Enugu to Adamawa and Bauchi, young people are shooting films, producing music, building fashion brands, and running media platforms that capture global attention.

All of this is happening without government support. Imagine the scale of transformation if governors provided access, funding, and recognition.

Moreover, creative youths shape perceptions. The world does not first associate Lagos with infrastructure projects or government programs; it sees the vibrancy of its music, Nollywood, nightlife, tech, and fashion.

The same potential exists in states across Northern Nigeria, where untapped talent waits for recognition and support. A viral music video, documentary, or digital campaign can instantly rebrand a state, attract investors, stimulate tourism, and even inspire citizen pride.

Governors must understand that ignoring these youths is politically and culturally shortsighted. Young creatives are the photographers of history, journalists shaping narratives, content creators building influence, and musicians or designers who sway public opinion.

They hold a mirror up to society, amplifying successes and exposing failures. A government that neglects them risks losing cultural relevance, youth loyalty, and even its own historical legacy.

The solution is straightforward: inclusion, access, funding, recognition, and protection. State governments should create Creative Economy Boards, fund local hubs, provide micro-grants, organize festivals, and honor creative achievers.

Collaboration with associations like PMAN, AGN, writers’ guilds, and digital communities would not only empower these youths but also strengthen the state’s economy and global image.

The reality is clear: Nigerian creative youths are building industries of tomorrow today, and they are doing so with resilience, ingenuity, and minimal support.

Governors who fail to engage them are leaving the future of their states—and their legacies—on the table. Conversely, those who embrace, empower, and collaborate with these youths stand to create states that are not only economically prosperous but culturally influential and globally recognized.

Nigeria’s creative revolution is here. The question is whether state governors will meet it or continue to ignore the architects of the country’s future.