How to remain relevant , keep your job using your personal brand

– Preciousgift Ajudie- Ogunsanya,

In today’s competitive job market, simply having the right qualifications and experience is often not enough to secure and maintain your dream job.

Employers and HR Professionals are increasingly looking for candidates who can differentiate themselves from the competition and demonstrate their unique value and one sure way to achieve this is by Building your personal brand.

What is personal branding?

Personal branding is the practice of marketing yourself and your career (in this context) as a brand.

Personal branding is the process of identifying and communicating what makes you unique and relevant to your target audience. It involves creating a consistent and authentic image that reflects your values, skills, and expertise.

By building a strong personal brand, you can increase your visibility, credibility, and influence in your industry.

Why is personal branding then a big deal in the workplace?

In today’s fast-paced and ever-changing work environment, being able to adapt and evolve is essential.

A strong personal brand demonstrates to employers that you are committed to continuous learning and improvement. It can also help you build a reputation as a thought leader in your field, increasing your chances of being noticed by key decision-makers.

Paying attention to your personal brand can help you stand out from the competition, increase your visibility and credibility, and help you attract new opportunities, such as better job offers, speaking engagements, and even collaborations.

How then do you use your personal brand to remain relevant and keep your Job?

1. Identify Your Unique Value Proposition/ Unique Selling Point (USP):Take the time to identify what makes you unique and valuable to your employer or industry. It could be a specific skill set, a unique perspective, or a track record of success in a particular area. Once you have identified your USP, use it as the foundation of your Personal Branding Journey. Personally, in the Personal

Branding Niche, I can boldly say my Clarity Sessions and how I ensure my clients maintain their authenticity constantly sets me apart. That is my Super Power. That is my USP.

What is your own superpower? Once you have identified your USP, use it to guide your personal branding efforts.

2. Develop an Online Presence: In today’s digital age, having a strong online presence is essential. Create a professional website or blog where you can showcase your work and share your thoughts and insights on industry related topics.

LinkedIn has become the most recommended social media platform for professionals. Make use of LinkedIn to engage with your audience and share valuable content. Do you need help navigating LinkedIn? Do send me an email to get strategies that make you upscale your personal brand using LinkedIn. Let’s connect on LinkedIn:

https://www.linkedin.com/in/preciousgiftajudiepersonalbrandingspecialist

3. Build Your Network: Attend industry events, join professional associations, and connect with others in your field. Building a strong network can open up new opportunities and keep you informed about industry trends and developments.

For instance, I am eagerly looking forward to attending ‘Experiencing PR 2024’ an annual event put together by the Nigerian Women in Public Relations on the 20^th of March 2024. This event intends to bring together esteemed business leaders, public office holders, and seasoned public relations professionals who have firsthand experience of the value of public relations and its direct impact on their work and businesses. Through events like these, I hope to network, make new connections, and learn.

Remember there is an undeniable power of networking as it is a crucial tool for career growth and should never be underestimated.

4. Continuous Learning: The workplace is constantly evolving, and it’s important to stay up-to-date with the latest trends and technologies in your field. Invest in your professional development by taking courses- paid or free, attending workshops, and seeking out new learning opportunities.

Continuous learning not only keeps your skills sharp but also demonstrates your commitment to personal and professional growth.

5. Seek Feedback: Get honest feedback from your colleagues, mentors, and boss to gain insights into your strengths, weakness and areas for improvement. Use this feedback to refine your personal brand and make yourself more valuable to your employer.

In conclusion, developing and leveraging a strong personal brand can help you remain relevant and keep your job in today’s competitive job market and work environment. By putting to work these hacks I have shared, you can demonstrate your value to employers and position yourself for long-term success in your career and life in general.

Never forget that Personal branding is not just about self-promotion, ‘showing off’ or packaging; it’s about developing yourself, showcasing your authentic self, and adding value wherever you go.

Preciousgift is a Personal Branding Specialist and Speaker who helps professionals, changemakers, and retirees amplify and build powerful personal brands around their unique expertise and knowledge for increased impact, influence, and profit. She can be reached via her email at thepreciousgiftajudie@gmail.com for Speaking Engagements, Training, and Media Placements, or Personal Branding Consultations