Brand News

    By Elvis Eromosele     In today’s economic landscape, uncertainty and volatility have become the norm. Businesses and consumers find themselves trying to navigate uncharted waters, particularly in Nigeria, which is grappling with economic instability, fluctuating inflation rates, and shifting consumer behaviours. Navigating these challenges requires a strategic…

    Stanley Ihedigbo   Founder of the Lagos-based public relations agency Carpe Diem Solutions, Mr. Edward Israel-Ayide has been recognised as one of 50 influential PR professionals in the GLG Communications 2024 PR Power List. The prestigious list, unveiled at a recent event to celebrate World PR Day, spotlights…

  Stanley Ihedigbo   News making the rounds has it that the Advertising Regulatory Council of Nigeria (ARCON) has withdrawn its high-profile lawsuit against social media behemoth, Meta Platforms Incorporated. This unexpected move followed the regulatory body’s filing of a notice of discontinuance before Justice Peter Lifu of the Federal…

L-R: Head of Marketing, Rite Foods Limited, Boma Harrison; Managing Director and Chief Executive Officer, Rite Foods Limited, Seleem Adegunwa; Winner of Nigerian Idol Season ,Chima Udoye; Brand Manager, Bigi Drink, Biola Aransiola and Head, Corporate Affairs and Sustainability, Rite Foods Limited, Ekuma Eze , during the celebratory visit by…

    Stanley Ihedigbo   Bigi, the beloved beverage brand known for its exciting twists on Nigerian Idol, hosted a truly special evening for the show’s top 4 contestants. Held at the Safron Hotel in Ikeja GRA, the Bigi Candlelight Dinner celebrated the contestants’ achievements and brought a delightful surprise!This…

      Stanley Ihedigbo       Advertisers Association of Nigeria (ADVAN) has formally announced its decision to withdraw from its membership in the Heads of Advertising Sectorial Group (HASG). This decision follows extensive deliberation and careful consideration by the ADVAN Executive Council and association members. In a letter…

    Stanley Ihedigbo       Nigerian Idol Season 9 top 4 contestants delivered unforgettable performances on Sunday,  in a thrilling episode of Nigeria’s premier music reality show. Still, the night ended on a bittersweet note as contestant Maio was eliminated. Chioma, Chima, Mira Clear, and Lammy electrified the…

  Stanley Ihedigbo   The excitement continues for Nigerian Idol Season 9, proudly sponsored by Bigi, the refreshing carbonated soft drink from Rite Foods! This past Sunday’s live show unveiled the top 5 contestants – Chima, Maio, Chioma, Mira Clear, and Lammy – battle it out to become Nigeria’s next…

    Stanley Ihedigbo   Bigi, brought another dramatic live show which kept the viewers on the edge of their seats with a suspenseful elimination twist. The show on Sunday showed the top six contestants performing in the show demonstrating their dexterity. This week’s show, themed “Experience the Feels,” saw…

    Stanley Ihedigbo   In a momentous occasion coinciding with the Nigerian Institute of Public Relations’ (NIPR) 60th anniversary celebration, 605 new members were inducted into the esteemed organization. Among them was, Strategy Director at Chastest Consult, a leading marketing and innovation consultancy known for its cutting-edge approach, Mr.…