Brand News

      Stanley Ihedigbo Responsible advertising has become a critical issue in the marketing communication industry, as businesses and consumers alike grapple with the impact of unethical practices. While some markets have experienced growth through the adoption of responsible advertising strategies, others have faced significant declines due to a…

  Stanley Ihedigbo As part of efforts geared towards solving some environmental issues, ranging from laundry waste management to fabric care, energy conservation, and efficiency amongst others, LG Electronics, a global leader in home appliances, in collaboration with the Fabricare Professionals & Drycleaners Association (FPDA), is set to launch Nigeria’s…

    Stanley Ihedigbo Leading advertising and communications agency network, MediaFuse-Dentsu Nigeria, has announced its strategic partnership with Pitcher Festival, a leading pan-African creative and marketing event. The collaboration aimed to nurture talent, ignite innovation, and shape the future of the advertising industry through the sponsorship of the 2024 Future…

  Stanley Ihedigbo Brand Journalists Association of Nigeria (BJAN), the umbrella body of journalists covering the Integrated Marketing Communications (IMC) space will be celebrating the 2024 World Consumer Rights Day, with a workshop on Friday, March 15. The event which is in commemoration with the Annual Consumer Rights Day celebrated…

  Stanley Ihedigbo As part of its Corporate Social Responsibility (CSR) initiatives designed to empower Nigerian youths with quality education, leading financial institution, Fidelity Bank Plc, has launched a creative writing competition for secondary school students dubbed Read2Lead. Themed Read2lead, the three-stage competition would see secondary school students hone their…

Stanley Ihedigbo Experts have attributed the resistance usually put up by communities during Public Private Partnership projects in the country to the perception citizens have of government with trust deficit and lack of integrity resulting from inadequate stakeholder engagement prior to commencement of the projects. Integrated Marketing Communications experts made…

    Stanley Ihedigbo As 2023 moves towards the end, Nigeria’s leading creative hub, X3M Ideas and its Group Chief Executive Officer, Steve Babaeko, have consolidated their exploits in the year with the ‘African Agency of the Year’ and ‘African Personality of the Year’ respectively at the African Cristal Awards…

Stanley Ihedigbo As Nigerians, especially professionals in the marketing communications industry  look forward to the 2023 Marketing Conference of Brand Journalists Association of Nigeria (BJAN), it’s been confirmed that the keynote address will be delivered by  convener of Women in Infrastructure Community Africa (WICA) and Director of Research at the…

Oji Ojinta Minimalism is more than just an aesthetic; it’s a lifestyle choice that can lead to a simpler, more serene, and more satisfying way of living. It’s about decluttering your life, both physically and mentally, to focus on what’s truly important. For minimalists,  every object in their home must…

    Chinedum Ihedigbo Verve, Africa’s leading payment cards and digital tokens brand has successfully hosted the sixth edition of VerveLife, Africa’s biggest fitness party. VerveLife is dedicated to promoting and inspiring a healthier lifestyle among Nigerians and Africans at large. The electrifying event, which took place on Saturday, November…