Brand News

  Stanley Ihedigbo   Sosa Fruit Drink brand from the stable of Rite Foods Limited, has been recognised as the “Innovative Soft Drink of the Year 2024” by Marketing Space, a brand-focused magazine. Sosa made its first entry into the market in 2022, and has grown to become a premium…

  Stanley Ihedigbo   In a dazzling display of creativity and eco-friendliness, Pernod Ricard Nigeria has officially unveiled the Jameson Upcycled Bottle Christmas Tree at Ikeja City Mall. The innovative installation is a testament to the company’s commitment to sustainability and reducing waste. This remarkable 25-foot tree, crafted from thousands…

  Stanley Ihedigbo   Airtel Nigeria reaffirmed its position as a leader in innovative and impactful public relations, clinching two prestigious awards at the Lagos Public Relations Industry Gala and Awards (LaPRIGA) held in Lagos. The award ceremony themed ‘Shining Stars’, highlighted Airtel’s successful commitment to sustainability and employee engagement.…

    Stanley Ihedigbo   Airtel Nigeria has once again been recognized for its commitment to sustainable development, carting away the Partnership of the Year award at the 18th edition of the Sustainability, Enterprise, and Responsibility Awards (SERAS). The award celebrates Airtel’s continued success with its Re-imagine Education Initiative, a…

L-R: Head, CSR, Airtel Nigeria, Chioma Okolie; General Manager, Supply Chain Management, Airtel Nigeria, Chineze Ajua; Executive Chairman, Lagos Island East, Honourable Muibi Alade Folawiyo; Regional Operations Director, Airtel Nigeria, Peter Francis; and Head, Public Relations, Airtel Nigeria, Sam Adeoye, during the distribution of packed meals to 1,000 individuals at…

      Stanley Ihedigbo   Rapidly evolving technological landscape is transforming the Integrated Marketing Communications (IMC) industry, and stakeholders who fail to adapt risk being left behind. This warning comes as the industry grapples with the challenges and opportunities presented by digital transformation. The admonition was predicated on the…

A cross-section of consumers of the Fearless Energy Drink after watching the movie ‘Gladiators 2’ at Ikeja City Mall, recently     Stanley Ihedigbo In a gesture of appreciation and gratitude, Fearless Energy Drink, Nigeria’s leading energy drink brand, thrilled its consumers to an exciting movie outing at the Ikeja…

From left: Partner,  CMC Connect LLP, Mr. Adetola Odusote; Group Chairman Odua group of Companies, Otunba Bimbo Ashiru;  Chairman, Brands’ Journalists Association of Nigeria (BJAN, Ms Clara Okoro and Head Branding & Communications, Odu’a Investment Company, Mr. Victor Ayetoro, during Brand Journalists Association of Nigeria (BJAN) 12th Annual Brands &…

    Stanley Ihedigbo Daniel Obi has been elected as the new Chairman of the Brand Journalists’ Association of Nigeria (BJAN), and he has pledged to strengthen the association and uphold the highest ideals of brand journalism. In his acceptance speech, after the election, Obi expressed his gratitude to the…

      Stanley Ihedigbo     INTMAX, a pioneering blockchain solutions provider, has forged a groundbreaking partnership with Above Only Microfinance Bank and Source MFB, two leading microfinance banks in Nigeria, to revolutionize the country’s financial landscape. This collaboration aims to train the staff of these institutions with cutting-edge…