Bigi continues support for Nigerian music talent with Nigerian idol

From Left: Group Executive Director, West, and Central Africa, Omnicom Media Group, Adeyinka Adebayo; Executive Head, DSTV Media Sales, Multichoice Nigeria, Doris Ohanugo; Host, Nigerian Idol Season 10, IK Osakioduwa; Brand Manager for Bigi at Rite Foods Limited, Biola Aransiola; Iyanya Onoyom, and Ric Hassani, both Judges of the Nigerian Idol Season 10 Show; during an interactive session on Nigerian Idol Season 10 in Lagos, recently.

Stanley Ihedigbo

In a demonstration of its unwavering dedication to nurturing musical talent and promoting entertainment excellence, Bigi Carbonated Soft Drinks has announced its return as the headline sponsor of Nigerian Idol Season 10.

The highly anticipated season is set to premiere on 20 April 2025, promising bigger and more thrilling moments.

Since Season 6, Bigi has been an integral part of the Nigerian Idol experience, delivering excitement to both contestants and audiences alike.

With its 13 refreshing soft drink variants and Bigi Premium Drinking Water, the brand has consistently provided unforgettable moments, rewarding contestants with cash prizes, fabulous gifts, and shopping sprees worth millions of naira.

At a recent media interactive session, past winners from Seasons 6, 7, 8, and 9, along with the Season 10 judges—Ric Hassani, Omawumi Megbele, and Iyanya Onoyom—and the show’s host, IK Osakioduwa—gathered to celebrate Bigi’s continued support.

“Bigi has continuously powered Nigerian Idol to make it bigger and better each year,” said Brand Manager for Bigi at Rite Foods Limited, Biola Aransiola.

“Season 10 will not only show incredible talent but also reaffirm the belief that greatness can emerge from Nigeria.”

Executive Head, of Content and Channels, West Africa, at MultiChoice, Dr. Busola Tejumola; highlighted the show’s impact in discovering, nurturing, and propelling young singers to greater heights. “We’re dedicated to providing a platform where aspiring artists can be mentored by seasoned industry professionals to help shape their musical careers.”

Don’t miss the excitement! Tune in to Nigerian Idol Season 10, premiering on 20 April 2025, and airing every Sunday on DSTV Channel 196 and GOtv Channel 49.