FPL media strengthens leadership with Oluwatobi Dada’s appointment as CMO

Folami Olamide

Leading out-of-home (OOH) advertising company, FPL Media, has announced the appointment of Oluwatobi Dada as its Chief Marketing Officer (CMO), in a strategic move aimed at strengthening its leadership team, accelerating business growth and enhancing innovation across its operations.

The appointment comes as the company intensifies efforts to improve organisational efficiency, expand its market footprint and consolidate its growing position within Nigeria’s highly competitive OOH advertising industry.

In her new role, Dada will lead the company’s strategic marketing initiatives, with responsibility for driving business planning, customer acquisition and product innovation across markets where FPL Media operates nationwide.

According to the company, the appointment reflects its commitment to building a stronger executive team capable of delivering sustained growth while maintaining leadership in innovation and customer-focused solutions.

Dada joins FPL Media with more than 15 years of professional experience spanning both client and agency environments. Her career has cut across several sectors, including banking, wellness, digital marketing agencies, media planning and media buying, equipping her with broad expertise in marketing strategy, brand development and business transformation.

Over the years, she has built a reputation for delivering growth-oriented marketing solutions and leading transformational initiatives that have enhanced organisational performance across different industries.

FPL Media expressed confidence that her wealth of experience will contribute significantly to the company’s next phase of expansion by strengthening customer engagement, developing innovative products and reinforcing its competitive advantage in the OOH advertising market.

The company noted that the appointment aligns with its long-term vision of delivering cutting-edge advertising solutions while continuously improving service delivery to its growing portfolio of clients nationwide.

With Dada joining the executive leadership team, FPL Media said it is well-positioned to deepen its market presence, strengthen client relationships and sustain its reputation as one of Nigeria’s leading players in the out-of-home advertising industry.