Peak Milk combines nutrition advocacy, consumer engagement for World Milk Day

Mercy Iheoma Ihedigbo

Leading dairy brand, FrieslandCampina WAMCO Nigeria Plc, through its flagship product, Peak Milk, has unveiled a nationwide consumer campaign tagged “Show peak love” as part of activities to commemorate the 2026 World Milk Day celebration.

The initiative, which is currently rolling out across the country, is aimed at celebrating what the company described as “Breakfast heroes” — individuals who consistently nourish families, communities, and customers through quality breakfast meals made with Peak Full Cream Milk.

Central to the campaign is a record-breaking “Longest Breakfast Table” experience scheduled to hold at Ikeja City Mall, alongside simultaneous breakfast-themed engagements in more than 15 locations nationwide.

According to the organisers, the campaign will blend consumer engagement, nutrition advocacy, and dairy education to reinforce the importance of quality milk consumption in promoting healthy lifestyles among Nigerians.

The company noted that while milk has increasingly become viewed merely as an additive for beverages, many families and caregivers still consider the quality of milk used in their homes as a deliberate nutritional choice rooted in wellbeing and nourishment.

Through the “Show Peak Love” initiative, Peak Milk said it intends to spotlight the nutritional benefits of real milk while also addressing growing consumer confusion surrounding different dairy categories including Full Cream Milk, Filled Milk, Dairy Creamers, and Non-Dairy alternatives.

The company explained that Peak Full Cream Milk is whole milk fortified with vitamins and minerals, while Peak Filled Milk contains skimmed milk enriched with nutrients designed to support healthy living. Peak Dairy Creamer, it added, is made with milk and contains essential nutrients.

As part of the campaign activities, consumers will also benefit from educational touchpoints aimed at simplifying conversations around dairy nutrition and helping households make more informed nutritional choices.

Speaking ahead of the campaign, Marketing Manager, Peak Milk, Omolara Banjoko, said World Milk Day presents an important opportunity to deepen consumer understanding of quality dairy nutrition.

She said: “World Milk Day presents an important opportunity to educate consumers on the nourishing goodness of the different types of Peak Milk and celebrate the people who nourish others every single day.

“Through the ‘Show Peak Love’ campaign, we are not only creating memorable breakfast experiences, but also helping consumers better understand the value of quality dairy nutrition and the role real milk plays in supporting healthier lifestyles.”

Also speaking, Category Brand Manager, Peter James, described breakfast as one of the most important meals of the day, noting that many individuals make conscious efforts daily to provide nourishing meals for their families and communities.

According to him, the campaign seeks to celebrate such individuals while reinforcing Peak Milk’s commitment to quality dairy nutrition.

Consumers participating in the activations are expected to enjoy immersive breakfast experiences, nutrition-focused engagements, interactive milk education booths, product sampling sessions, and appearances by popular lifestyle influencer Asherkine, who will support the campaign’s message of inspiring Nigerians to “Show Peak Love” through breakfast.

Peak Milk said the initiative further reflects its long-standing commitment to promoting informed nutrition choices and encouraging healthier breakfast habits among Nigerian families.

World Milk Day is celebrated globally every June 1 and was established by the Food and Agriculture Organization to recognise the importance of milk as a global food and acknowledge the dairy sector’s contribution to nutrition and livelihoods worldwide.