Modion Communications relaunches as Creato Urban, signalling new global direction

Stanley Ihedigbo

Modion Communications, one of Africa’s most awarded PR-led integrated communications agencies, has announced a transformative rebrand to Creato Urban as it marks its 10th anniversary—signalling a bold new era of creativity, strategic innovation, and global ambition.

Effective December 2025, the agency will operate as Creato Urban /kriːˈɑːtoʊ ˈɜːrbən/, unveiling a renewed identity that reflects expanded capabilities and a bold global outlook.

Over the last 10 years, Modion Communications has delivered some of the continent’s most impactful campaigns, shaping conversations, influencing culture, and driving brand transformation across more than 20 industries.

Its decade-long journey is marked by groundbreaking achievements, including winning the prestigious SABRE Platinum Award, becoming the first and only Nigerian PR agency to receive this honour, and emerging as the first African PR agency to win the International Communications Consultancy Organisation (ICCO) Next Gen World Cup.

The milestone underscores the agency’s world-class creative excellence on the global stage.

“Reaching our 10-year milestone provided a powerful moment for reflection and reinvention,” said Founder and CEO of Creato Urban, Odion Aleobua.

“Creato Urban signals the path we have been building towards – new, bold, daring, yet deeply strategic. It sharpens our belief in the power of creativity to shift how people think. This transition comes at a time when we are expanding our reach, strengthening our craft, and entering new spaces with audacity and inventive strategies across industries and regions.”

The transition into Creato Urban follows months of strategic planning, brand realignment, and the development of an expanded creative intelligence framework.

The new identity represents the agency’s deepened focus on strategy, storytelling, digital intelligence, reputation and crisis leadership, culture shaping, and brand transformation, a suite designed to meet the evolving needs of African and global brands.

“Our work has always been rooted in unrelenting creativity,” Aleobua added. “Creato Urban carries that energy forward. It gives us the headspace to think more boldly, create without limits, and deliver work that shapes minds and markets.”

As Modion Communications evolves into Creato Urban, it remains committed to the excellence, innovation, and client partnership that defined its first decade—while stepping confidently into a future centered on global relevance and creative intelligence.