Research highlights untapped power of agricultural tourism in Africa

A groundbreaking new research by Adeyemi Oluwabunmi, founder of Trippers by Bidaymi AMA, has shed light on one of Africa’s most overlooked opportunities, Agricultural Tourism (Agritourism) and how it can catalyze sustainable development, job creation, and cultural preservation.

It draws lessons from successful models in Tanzania, where tea plantations attract thousands of visitors annually, and Morocco, where coffee farms have become tourist magnets.

The study identifies Ondo State’s cocoa plantations as a prime example of agritourism potential in Nigeria.

According to Adeyemi, these cocoa farms could become learning centers and eco-tourism hubs, attracting both local and international tourists interested in experiencing cocoa cultivation, fermentation, and processing firsthand.

“Tourism is not just about fun and recreation; it’s also about learning and connection,” said Adeyemi Oluwabunmi. “Agriculture can tell a powerful story, of tradition, sustainability, and innovation, and that story deserves to be shared with the world.”

The research also aligns with the United Nations Sustainable Development Goals (SDGs), particularly Goals 8 (Decent Work and Economic Growth), 11 (Sustainable Cities and Communities), and 12 (Responsible Consumption and Production).

It recommends that government agencies and private stakeholders adopt a more inclusive tourism strategy that embraces agriculture as a key driver of national growth.

The findings from this research will be published under Trippers by Bidaymi AMA Ltd, Africa’s first all-in-one travel and event management platform, as part of its “Tell Our Story” initiative, a visual and educational campaign spotlighting Nigeria’s hidden cultural and agricultural treasures.

About Trippers by Bidaymi AMA Ltd
Trippers by Bidaymi AMA Ltd is an innovative travel and event company dedicated to revolutionizing tourism across Africa.

Through storytelling, digital innovation, and cultural preservation, Trippers aims to make African tourism globally competitive while empowering local communities.