From startup dreams to business success: Personal branding journey for entrepreneurs

By Preciousgift  Ajudie- Ogunsanya,

You’ve poured and invested your time, money, heart, and soul into launching your startup. But in a sea of competitors both on Instagram and even offline, how do you stand out?

How do you get the attention of your target audience?

How do you make even sales to keep you going?

This is where personal branding comes in to save the day!

Personal branding isn’t just a buzzword; it’s a game-changer for entrepreneurs looking to make their mark. According to a survey by Forbes, 82% of investors say that a strong personal brand is a crucial factor when evaluating potential investments. It’s not just about what your startup offers; it’s about who you are and why people should care.

Uchenna runs a Fashion Brand in Lagos, Nigeria, and decided to specialize in using eco-friendly materials. She believes in making clothes in a way that’s good for the environment and the people who make them. So on social media, she talks about her journey, from finding eco-friendly materials to making sure the people who make her clothes love her services and are also aware of how possible ‘sustainable fashion’ is.

Now the beauty is that her social media audience who care about the same things love what she’s doing and support her by buying her clothes. Some even go as far as investing money in her business because they believe in her vision.

On the other hand, Alex, the founder of a tech startup, wants to disrupt the tech space. With a knack for problem-solving and a dash of charisma, through thought-provoking posts on some tech-niched platforms and engaging podcast interviews, he showcases his expertise and challenges conventional tech standards. As a result, he gains recognition as a thought leader in his field, attracting top talent and lucrative partnerships.

Uchenna and Alex may have different ventures, but they share one thing in common: a strong personal brand that sets them apart from the competition. By authentically sharing their stories and values, they’ve built trust, credibility, and a solid foundation for business success.

Now, let’s talk numbers. According to a study by LinkedIn, 70% of professionals say that they trust a person more than a company. By putting a face to your startup and showcasing the people behind the product, you humanize your brand and forge deeper connections with your audience.

But how do you turn those connections into clients? Let’s take a look at Uche and Alex again. By leveraging their brands, they attract not just followers, but potential clients who resonate with their values and vision. Through strategic content marketing and networking efforts, they nurture these relationships, converting followers into loyal customers and brand advocates.

Do you want to excel in Business? Personal branding isn’t just a nice-to-have—it’s a must-have. By crafting a compelling brand identity, sharing your story authentically, and building meaningful connections, you can turn your startup dreams into a reality.

Ajudie- Ogunsanya, Personal Branding Specialist