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Columnists - February 15, 2024

A comprehensive guide to establish your personal brand outside of Social Media in 2024

by Preciousgift Ajudie- Ogunsanya,

In a world dominated by the glitz and glam of social media, not everyone finds themselves comfortable in that space.

Some individuals simply aren’t cut out for the constant buzz of online platforms, and that’s perfectly okay.

If you’re someone who prefers a more low-key approach, you may have found yourself shrinking away from the idea of building your personal brand.

But here’s the truth – building a personal brand doesn’t have to revolve around
social media.

Firstly, it’s important to understand that there’s nothing wrong with you if you’re
not actively showing up on social media.

Everyone has their own pace and
preferences when it comes to personal branding.

Additionally, there are seasons
in life that may require you to focus more on building yourself offline, and taking a break from the digital world.

Social media is just one platform among many to showcase your journey,
experiences, and skills. It’s a tool, not the entire toolbox.

Itโ€™s a Path, not the entire Journey.

Personal branding encompasses both your online and offline presence.

Your digital footprint is just one part of the equation; your real-world(offline)
interactions and experiences also play a crucial role in shaping your personal

If you’re not comfortable with the spotlight of social media, you’re not alone.

Many successful individuals have built their personal brands without relying
heavily on online platforms.

๐’๐จ, ๐ž๐ฏ๐ž๐ง ๐ข๐Ÿ ๐ญ๐ก๐ž ๐ฌ๐ฉ๐จ๐ญ๐ฅ๐ข๐ ๐ก๐ญ ๐จ๐Ÿ ๐ฌ๐จ๐œ๐ข๐š๐ฅ ๐ฆ๐ž๐๐ข๐š ๐๐จ๐ž๐ฌ๐ง’๐ญ ๐š๐ฅ๐ข๐ ๐ง ๐ฐ๐ข๐ญ๐ก ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐ฒ๐ฅ๐ž, p๐ž๐ซ๐ฌ๐จ๐ง๐š๐ฅ b๐ซ๐š๐ง๐๐ข๐ง๐  ๐ข๐ฌ ๐ฌ๐ญ๐ข๐ฅ๐ฅ ๐Ÿ๐จ๐ซ ๐ฒ๐จ๐ฎ.

Let’s explore how you can build your personal prand without the constant buzz of social media.

1. Invest in a Website: Create a professional website to showcase your skills, achievements, and portfolio. This serves as a hub for people to learn more
about you and your work.

2. Engage in Speaking Engagements: Participating in conferences, workshops, or local events as a speaker is a great way to showcase your expertise and connect with like-minded individuals. Speaking engagements not only help you build your credibility but also expand your professional network.

3. Contribute to Publications: Write articles for industry publications, start a
blog, or even write a book to showcase your expertise and establish yourself as a
thought leader in your field.

4. Attend Industry Events: Network with professionals in your field by
attending industry events and conferences. Building relationships offline can open up new opportunities for your personal brand.

5. Seek Traditional Media Features: Reach out to a personal branding
specialist to be interviewed or featured in newspapers, magazines, or radio
shows. Traditional media still holds sway in shaping public perception.

6. Host Workshops or Training Sessions: Share your knowledge and
skills by hosting offline workshops or training sessions. This allows you to
connect with your audience in a meaningful way.

7. Join Professional Associations: Become an active member of professional associations or organizations related to your field. This not only enhances your credibility but also expands your network.

In conclusion, building a personal brand is about more than just social media. It’s
about showcasing your unique skills, experiences, and values both online and

By leveraging various platforms and strategies, you can authentically build
a personal brand that resonates with your audience and stands the test of time.

Preciousgift, is a dynamic Personal Branding Specialist and Speaker
dedicated to empowering professionals, changemakers, and retirees to
cultivate powerful personal brands based on their unique expertise and
knowledge. Her mission is to amplify their impact, influence, and profitability.
For Speaking Engagements, Training, Media Placements, or Personal Branding
Consultations, reach out to her at thepreciousgiftajudie@gmail.com


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